The Pet Services Boom: Why Grooming, Daycare, and Training Franchises Are Fetching Investor Interest in 2025
Despite broader economic uncertainty, the pet services industry is booming. In 2024, Americans spent over $150 billion on their pets, and forecasts for 2025 show no signs of slowing down. At the heart of this surge is a distinct shift in how we treat our pets. They're not just companions anymore—they're family. This "pet humanization" trend has fueled massive growth in grooming, daycare, and training services, making this one of the most promising sectors for franchise investment in 2025.
Demand for Premium Pet Services is Surging
Today’s pet parents want more than just kibble and the occasional vet visit. They want socialization, enrichment, safety, health, and even luxury for their four-legged companions. Whether it’s busy professionals looking for reliable dog daycare or owners seeking behavior solutions through training, demand for pet services is both consistent and expanding.
Franchise brands in this space are rising to the occasion, offering turnkey models with strong support systems and customer-focused service delivery. Investors are taking notice.
Grooming & Hygiene Franchises: Clean, Scalable, and Essential
The rise in demand for professional grooming services has driven brands like Splash & Dash and Woofies to the forefront. Splash & Dash offers a membership-based model for recurring grooming services, making it easy to scale and predict revenue. Woofies, with its in-demand mobile grooming service, taps into today’s convenience-driven consumer habits—bringing salon-quality pet care straight to the customer’s driveway.
Even niche services like pet waste removal have found their moment. Doody Calls, a fast-growing pet waste management brand, offers a low-overhead, highly recurring revenue model that's ideal for semi-absentee investors. It's a perfect example of how solving real-world problems in pet ownership can lead to a smart and scalable business.
Dog Daycare & Boarding: Socialization Meets Safety
With more pet owners heading back to the office, daycare and boarding services have experienced a renaissance. Dogtopia and Playful Pack are standout players in this segment. Dogtopia combines supervised daycare, boarding, and spa services under one roof with a strong operational backbone and brand recognition. Its focus on safety, cleanliness, and enrichment positions it as a premium option.
Playful Pack offers a more boutique, community-driven approach, focusing on structured playgroups and behavioral enrichment in a relaxed and fun setting. Both models reflect how today’s pet owners prioritize social development and mental stimulation for their dogs, not just warehousing during the workday.
Training Franchises: Solving Behavior, Building Loyalty
Pet training has become one of the most sought-after services in the industry. Whether it’s basic obedience, behavioral correction, or service dog preparation, training services build deep, ongoing relationships with clients.
All Dogs Unleashed and Trusted Paws Dog Training Academy are prime examples of scalable, effective models. They offer in-home and board-and-train formats, catering to families that want immediate and lasting results. Meanwhile, Zoom Room adds a social and class-based dimension to training, with indoor facilities that also host dog parties, agility classes, and workshops.
These businesses not only solve pain points but also encourage repeat visits and word-of-mouth growth—cornerstones of strong local service businesses.
Retail & Wellness Convergence: The New Hybrid Model
The evolution of pet care now includes wellness and personalized nutrition. Pet Supplies Plus, a nationally recognized retail chain, and Pet Wants, a fresh pet food franchise, are at the cutting edge. Pet Supplies Plus combines neighborhood convenience with professional grooming and self-wash stations, while Pet Wants delivers fresh, small-batch food customized to pets’ dietary needs.
On the wellness front, PetWell Clinic brings accessible veterinary care into a walk-in, retail-like experience. And at the most sensitive end of the pet lifecycle, Resting Rainbow provides compassionate, private pet cremation services—addressing a rising demand for dignified end-of-life options.
Why Franchising is the Smart Path Into Pet Services
The pet services sector offers tremendous emotional and financial ROI. Franchise systems provide the operational structure, brand trust, and support needed to scale quickly and efficiently. For investors, it means entry into a recession-resistant industry with multiple lanes: mobile, brick-and-mortar, retail, healthcare, and service-based options.
As consumer expectations for pet care evolve, so do the opportunities to meet them. Whether you’re looking to get hands-on or build a portfolio of semi-absentee units, pet services franchises offer a powerful path forward.
In 2025, the tailwinds behind pet care are strong. The real question is: Are you ready to fetch your share?
About the Author
Aaron Bakken has been a franchise owner for 25 years, served as a franchise executive for 7 years and now been with the FCC as a franchise consultant since 2018. He brings a well-rounded approach to his client engagements and is able to dive deep into operations, marketing and staffing to help coach his clients through their franchising discovery process.









