NOVEMBER 2023 ISSUE

In an era where business endeavors often prioritize profit margins over purpose, Big Peach Car Wash has emerged as a shining example of capitalism with a conscience. This innovative car wash franchise, founded by Todd Rivers, Wesley Cone, Jon Shepherd, Jeff Shepherd and Mike Conard not only has multiple corporate locations open in the South East but with its commitment to employing veterans, is making waves not only in the automotive industry but also in the realm of social responsibility. At the helm of the outreach to veterans is Brigadier General Tony Tata (U.S. Army, Retired), a prominent board member of Big Peach Car Wash, whose dedication to veterans and their welfare is as unwavering as his commitment to our country over the 30+ years he served in multiple capacities in the military and in public service. “Veterans are one of the driving forces of many businesses and at Big Peach, we wanted to ensure that one of our goals was not only job creation but also ownership opportunities for the men and women who have served our country” says Tata. The franchise, which features a 100-foot tunnel car wash, a monthly membership model, and a price tag ranging from $4 to $5 million for aspiring owners, is a testament to the idea that business can serve as a force for good while ensuring financial success. While the cost to build a car wash may seem out of the reach of most people, Big Peach has a winning formula to spread prosperity across the nation. Big Peach Car Wash has also scored a home run by teaming up with Atlanta Braves' superstar, Ronald Acuña Jr. This power-packed collaboration with the dynamic outfielder for the Atlanta Braves, is more than just a brand ambassador for Big Peach Car Wash; he's also the owner of the Atlanta market for the brand. “When we thought about who would be the perfect brand ambassador for Big Peach, we were all unanimous that Ronald would be the perfect partner as he exemplifies the best of our country” said Todd Rivers. This unique partnership not only showcases Acuña's business acumen but also reflects the franchise's commitment to bringing on board influential figures who share their vision who can serve as a force for positive societal progress. As an owner of Big Peach Car Wash locations, Ronald Acuña Jr. is not merely a silent partner. He actively participates in the franchise's operations, providing insights from his successful career in professional baseball. His dedication to excellence, work ethic, and commitment to the community are values that resonate perfectly with the Big Peach Car Wash ethos. “When you see Ronald competing, he is a force of nature and that will to win is what all of our team members have across our many locations” said Wes Cone. Big Peach Car Wash stands out not just for its impeccable car-cleaning services but also for its unwavering commitment to employing veterans at all levels of the organization. “Veterans are our best team members, their ability to rapidly learn our systems and problem solve is without parallel” says Zoe Rivers, Director of Operations. With General Tata's experience in military leadership, governance and global business, coupled with the level of training Big Peach offers, it's no surprise that this franchise was designed to offer opportunities to veterans as owners, operators, and employees. “It runs like a military operation!” says Mike Conard. The long tunnel car wash is a testament to Big Peach's dedication to providing top-notch service. With cutting-edge technology and a commitment to environmental sustainability, the franchise offers a unique car wash experience that appeals to both consumers looking for a pristine vehicle and investors searching for an opportunity with a difference. Veterans at the Heart of Big Peach Car Wash General Tata's dedication to veterans extends to every facet of the Big Peach Car Wash operation. By actively recruiting veterans as owners, operators, and employees, the franchise is not only providing them with meaningful employment but also an opportunity to thrive in the civilian workforce. The franchise provides veterans with a chance to leverage their leadership, discipline, and teamwork skills developed during their military service. In doing so, Big Peach Car Wash is helping them transition seamlessly into the world of business, allowing them to play an integral role in its success. With many options to ownership of a significant business, veterans can start as team members or managers and end up owning a car wash of their own. While the commitment to employing veterans is at the heart of Big Peach Car Wash, the franchise's strong financial potential is also a critical driver to any entrepreneur. The monthly membership model offers customers a convenient and cost-effective way to keep their vehicles in top condition. By delivering an exceptional car wash experience, the franchise builds customer loyalty, ensuring a steady stream of revenue for franchise owners. Big Peach Car Wash's $4-5 million price tag may seem steep, but it comes with the promise of a significant venture, as well as the chance to make a real difference in the lives of veterans. This unique combination of financial potential and social responsibility is at the core of General Tony Tata's vision for the franchise. Big Peach Car Wash is a testament to the power of business to serve a purpose beyond profit. By employing veterans and offering them opportunities for ownership and leadership, the franchise exemplifies the ideals of corporate social responsibility. General Tony Tata's vision and leadership have transformed a simple car wash concept into a thriving business that values the well-being of veterans just as much as its bottom line. As Big Peach Car Wash continues to expand and support veterans in the transition to civilian life, it serves as an inspiring example of how commerce and compassion can coexist. In an age where doing well and doing good often seem at odds, this franchise reminds us that it's possible to create a business that not only cares for its clients' cars but also the lives of the men and women who have stood for the freedom of our great nation. The Big Peach Car Wash opportunity not only blends great business economics but with their partnership with General Tata, the focus on supporting the US Military and their partnership with Ronald Acuña Jr. proves that teamwork both on and off the field can lead to remarkable success. It's a winning formula that showcases the power of collaboration and commitment, all while delivering top-notch car wash services to thousands of satisfied customers on a daily basis.