Franchising in Children’s Education: How To Hit the Right Notes
“Where words fail, music speaks.”
— Hans Christian Andersen
Across the U.S., the children’s education franchise sector continues to grow as more families seek enriching extracurricular activities that offer both developmental value and joy. From tutoring and STEM to dance and language immersion, parents are investing in experiences that help their children thrive. Need proof? The global child education franchise market size was valued at $20.3 billion in 2023 and is projected to reach $36.6 billion by 2032.
As summer winds down and families gear up for back-to-school season, many parents seek out educational opportunities that keep their children engaged and learning. This creates strong demand for enrichment-focused franchises—such as tutoring centers, music and art programs, or STEM-based activities—that help sharpen academic skills and build confidence. For aspiring business owners, these education-driven franchises offer both meaningful impact and solid financial potential, making them a smart investment heading into the school year.
A Growing Demand for Meaningful Enrichment
Today’s parents are looking for more than just after-school care or structured activities—they’re seeking programs that make a meaningful impact on their children’s lives. Deloitte’s Back to School survey found 86% of families have enrolled their children in extracurricular activities. These families expected to average spending $582 per child (including fees and equipment) on these extracurricular experiences.
The rise in music education franchises reflects this shift. Music instruction has been linked to improved academic performance, emotional development, and lifelong skills like discipline and creativity. And in the wake of pandemic-era disruptions to learning and socialization, the need for consistent, high-quality enrichment is stronger than ever.
The Musicologie Difference
This is where Musicologie comes in. Since its founding in 2014, the company has taught more than 7,000 students across age groups and skill levels. With small, neighborhood-based studios and the flexibility of both in-person and virtual lessons, Musicologie has established itself as a trusted destination for music education.
What makes Musicologie unique among children’s enrichment franchises is its studio-first, community-driven approach. Each location is designed to be a welcoming, creative space—typically between 1,200 and 1,900 square feet—featuring six to ten private lesson rooms, a group activity area, and a comfortable waiting room for parents. These studios aren’t just places to learn music; they’re local hubs of creativity, confidence-building, and community engagement.
One of Musicologie’s core advantages is its Lesson Membership model, which provides students with weekly, ongoing lessons year-round. This creates a recurring revenue stream for franchisees and avoids the typical summer enrollment slump many enrichment businesses face. On average, a healthy studio supports 250 to 300 students and welcomes approximately 15 new students each month.
The curriculum is equally diverse and inclusive. Children as young as toddlers can start in the Musicologie Junior program, which focuses on musical exploration and development through movement and play. As they grow, they can transition seamlessly into private lessons or participate in group experiences like RockStars, an ensemble program where students play and perform together. There are also Accelerated Labs for more advanced musicians and summer camps that help increase engagement during school breaks.
This programmatic structure not only supports student growth but also builds long-term relationships. In fact, Musicologie boasts a lifetime student value of over $3,000—an impressive testament to the loyalty and satisfaction of its clientele.
Why Education Franchises Make Sense Right Now
An education franchise for children represents a strong financial opportunity due to the evergreen demand for high-quality, supplemental learning experiences. Parents consistently prioritize spending on their children’s development, even during economic downturns, making the education sector relatively recession resistant. As traditional school systems face increasing pressure and budget limitations, families are turning to enrichment programs—such as tutoring, STEM, arts, and music—for personalized support and long-term skill building. This steady demand fuels consistent enrollment and creates opportunities for recurring revenue, especially with membership or subscription-based models that encourage long-term participation.
Education franchises often benefit from high customer lifetime value and strong retention rates, particularly when programs are designed to grow with the child. A single student may begin with early learning classes and progress through increasingly advanced levels over several years, allowing franchise owners to maximize revenue per customer with relatively low acquisition costs. Franchises in this space also typically operate with manageable overhead, flexible staffing models, and multiple revenue streams—from group sessions to private lessons and seasonal camps—making them highly scalable and financially sustainable for both hands-on operators and executive investors.
Furthermore, franchising in education offers something rare: the chance to run a purpose-driven business that produces tangible, long-lasting change in people’s lives. For entrepreneurs who value mission as much as margin, education-focused franchises offer compelling options.
As the children’s enrichment space continues to evolve, franchises like Musicologie are setting the bar for what’s possible. By combining a smart business model with a heartfelt mission, Musicologie proves that education franchises can be both profitable and profoundly meaningful. The key is a music education franchise that not only delivers delightful music lessons but also offers a sustainable, community-rooted franchise.
If you're considering owning a franchise in the future, partnering with an experienced franchise consultant can be a valuable first step. Seth Lederman of Frannexus brings years of expertise in guiding entrepreneurs toward the franchise opportunities that align with their goals and vision. Reach out to Frannexus to learn more and take the first step toward turning your business ownership aspirations into reality.
About the Author
Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at
seth@thefranchiseconsultingcompany.com.









