Backpacks, Brushes & Big Ideas: Why Crayola® Imagine Arts Academy™ is the Ultimate "Back to School" Franchise
September doesn’t just mean sharpened pencils and lunchboxes - it means opportunity. If you’re someone who is passionate about kids, creativity, and community impact, then Crayola® Imagine Arts Academy™ could be your perfect back-to-school adventure (minus the awkward gym class flashbacks). Whether you’re a seasoned entrepreneur or simply looking for a meaningful business to call your own, this franchise is more than just fun and games - although there’s plenty of that too.
First, Let’s Bust a Myth: It’s Not Just Coloring!
We love a good crayon moment, but Crayola® Imagine Arts Academy™ isn’t just about staying inside the lines. Our programming fuses the fun of art with the power of world topics - everything from global cultures to wildlife conservation and inspiring changemakers. We're teaching kids that creativity can be more than expressive - it can be informative, imaginative, and world-expanding.
From projects that explore the architecture of distant lands to stories about animals facing extinction, every session has heart, soul, and substance. And parents love it too, because they know their children are getting more than finger painting - they're getting foundational knowledge with a side of fun.
A Year-Round Business with Endless Possibilities
Here's where the business model really shines. Crayola® Imagine Arts Academy™ isn’t tied to the school calendar - it thrives within it and around it. As a franchisee, you’ll tap into multiple revenue streams that keeps the business growing all year long:
- After-School Programs – Offered during the school year and wildly popular with busy families.
- In-School Workshops – Brought directly into classrooms, enhancing curriculum with creative learning.
- Camps – During winter, spring, and summer breaks, kids get a full-day experience packed with color, curiosity, and creative thinking.
- Birthday Parties – Think art meets celebration - a perfect combo for extra revenue.
- Special Events & School Assemblies – You’ll partner with libraries, community centers, and festivals for big visibility and even bigger impact.
Whether it’s a Tuesday afternoon or a Saturday morning, this business model flexes to your lifestyle and market demand.
A Proven Model Backed by Industry Leaders
Established in 2016 through a partnership between Mad Science® Group Inc. and Crayola®, Crayola® Imagine Arts Academy™ leverages decades of experience in children's education and franchising. The franchise model is designed for scalability and support, offering comprehensive training, marketing resources, and a community of like-minded entrepreneurs.
You won’t be doing this alone. Crayola® is a name that generations of families know and trust, and that brand equity works for you right from the start. When people see that famous box of crayons, they don’t need an explanation - they already feel safe, inspired, and excited.
No Studio? No Problem.
This isn’t a bricks-and-mortar model. Crayola® Imagine Arts Academy™ is designed as an outreach business, meaning you’ll take your programs directly to the kids. Schools, camps, libraries, recreation centers - you name it. That keeps overhead low and margins strong. Many franchisees even start from home, scaling to warehouse or small office space only when the time is right.
Why This Franchise is a Smart Investment
With growing demand for meaningful, screen-free enrichment programs, now’s the perfect time to jump in. Parents are looking for more than babysitting - they want experiences that help their kids grow academically, emotionally, and creatively. You’ll offer exactly that, while building a business that is as rewarding financially as it is emotionally.
Plus, our current franchisees will tell you: no two days are the same, but every day is fulfilling. You’re making a difference - and having fun doing it!
Back to School, Forward to Opportunity
If you're looking to blend your entrepreneurial spirit with a mission that matters, Crayola® Imagine Arts Academy™ is your chance to start something bright - literally and figuratively. It's a franchise that is built for passion, powered by creativity, and primed for profitability.
Let this back-to-school season be your back-to-YOU season. Say goodbye to boring boardrooms and hello to color, connection, and community.
To learn more about bringing Crayola® Imagine Arts Academy™ to your community, visit https://www.imagineartsacademy.com/franchising
sales@imagineartsacademy.com Phone 1-833-204-6777.
About the Author
Tracy Woods is the Franchise Development Manager for Crayola® Imagine Arts Academy™, a leading children’s franchise delivering creative, art-based enrichment programs. With over a decade of experience in children’s franchising, she supports entrepreneurs in building impactful, community-focused businesses.









