From Lease to Legacy: Lessons from 20 Years in Commercial Real Estate That Power My Franchise Consulting Practice
For two decades, I built my career in the fast-paced world of commercial real estate, helping franchisees secure prime retail locations across the country. From national brands to first-time entrepreneurs, I saw firsthand what set thriving franchises apart from those that struggled to stay afloat. Today, as a franchise consultant, those lessons are the foundation of everything I do.
Here are the five most valuable takeaways from my real estate career that now give my clients a competitive edge in franchising:
1. It’s Not Just About the Business – It’s About the Fit
In real estate, it was clear that even the best location couldn’t save a bad business model - or the wrong owner. I watched aspiring franchisees sign leases for concepts they didn’t love, in industries they didn’t understand, because someone sold them on potential profits. Too often, it ended in burnout or financial loss.
That’s why, as a franchise consultant, my first priority is alignment. I help clients uncover not just what’s trending, but what fits their goals, skill set, lifestyle, and values. When the match is right, the long-term success is far more likely.
2. Site Selection Is Strategy, Not Luck
Years of lease negotiations taught me that real estate is less about luck and more about leverage, data, and foresight. Great franchise systems understand this and offer detailed site criteria, robust support, and territory protection. Weak ones don’t.
Today, I scrutinize franchise brands not just for their marketing materials - but for their boots-on-the-ground strategy. Do they provide market mapping? Real estate brokers with local insight? Lease negotiation assistance? These factors are deal breakers for me and my clients.
3. A Strong Brand Wins Before the Lease Is Signed
I spent countless hours watching customers walk by one storefront and flock to another - sometimes across the street, just because the logo, signage, or reputation carried more weight. Branding matters. A lot.
Now, when I evaluate franchises for clients, I look beyond the FDD. I assess consumer perception, digital presence, brand consistency, and emotional pull. A recognizable, respected brand can do more for foot traffic than the most expensive real estate.
4. The Lease Is a Living Document
One of the most underrated elements of a franchise’s success is its lease terms. I’ve helped franchisees renegotiate rents, secure tenant improvement dollars, and protect themselves with smart exit clauses. I also saw what happens when these details are ignored.
Franchisees need more than a brand - they need an advocate who understands the long game. As a consultant, I coach clients on what to watch for, what to negotiate, and when to walk away. A bad lease can kill a great business.
5. Franchising Is a Team Sport
The most successful deals in commercial real estate happened when everyone - broker, attorney, franchisor, and franchisee - worked in sync. Silos created delays, overspending, or missed opportunities.
That’s why my approach to franchise consulting is holistic. I become the quarterback for my client’s journey - connecting them with lenders, legal support, real estate advisors, and the right franchise brands, all aligned under one mission: to set them up for long-term success.
I didn’t know twenty years ago that my real estate career was preparing me for something bigger. Today, I’m honored to guide future business owners through the most important investment of their lives - not just with passion, but with perspective earned from thousands of deals, doors, and decisions.
In franchising, as in real estate, location still matters - but alignment, support, and strategy matter more. And when do those elements come together? That’s when a lease becomes a legacy.
About the Author
Aileen Messinger is a highly accomplished franchise consultant with nearly two decades of experience driving strategic growth across retail, restaurant, and hospitality sectors. Contact Aileen at aileen@thefranchiseconsultingcompany.com.









