Pet Wants: The Fresh Path to Pet Wellness and Franchise Success
In a world where people are increasingly conscious of what they feed their families, it’s no surprise that this awareness is extending to their pets. Enter Pet Wants, a fresh approach to pet nutrition that’s disrupting the traditional pet food supply chain. With a growing franchise network and a loyal customer base, Pet Wants is redefining how pet parents access high-quality, nutrient-rich food for their four-legged companions—delivered fresh and local, right to their door.
For aspiring entrepreneurs seeking a meaningful and scalable business, Pet Wants offers a unique opportunity to own a brand that taps into one of the most emotionally-driven, recession-resistant industries: pet care. It’s not just about selling pet food—it’s about improving pets’ lives while building a flexible and rewarding business.
A Brand Built on Freshness and Trust
Founded in 2010, Pet Wants began with a simple but revolutionary idea: most pet food sold in stores sits on shelves for months, losing nutritional value. By contrast, Pet Wants makes small-batch, fresh pet food every 45 days using whole, natural ingredients—no fillers, no animal by-products, and no artificial preservatives. The result is a better, fresher product that supports healthier, happier pets.
From its beginnings in Cincinnati, Ohio, Pet Wants has grown into a national brand, thanks to its franchise-friendly model and a growing awareness among pet owners about the importance of nutrition. As the brand expands across the country, each location maintains the same commitment to freshness, quality, and local delivery—a formula that resonates strongly with today’s health-conscious, convenience-driven consumers.
A Delivery Model Designed for Modern Lifestyles
Pet Wants franchises offer a delivery-based service that sets them apart from big-box competitors and e-commerce giants. Customers can order online or by phone and receive pet food, treats, supplements, and grooming products directly to their doorsteps. The subscription model allows franchise owners to build consistent, recurring revenue while delivering exceptional service and personalized care.
“Our clients love knowing they’re feeding their pets something healthy and fresh—and they don’t have to go out of their way to get it,” says a current franchise owner. “We’re not just a pet food store; we’re a local partner in their pets’ wellbeing.”
This high-touch, relationship-based model builds customer loyalty and makes a Pet Wants franchise a central part of the community it serves.
Franchisees with Heart and Hustle
Pet Wants franchisees come from a variety of backgrounds—corporate professionals, educators, pet lovers, and aspiring entrepreneurs. What unites them is a passion for animals and a desire to make a difference. With low overhead, no requirement for a storefront, and a scalable business model, Pet Wants offers a compelling entry point for first-time business owners and seasoned professionals alike.
“Our ideal franchisee is someone who is excited about pets, passionate about wellness, and ready to build real relationships in their community,” says Lara Blume, Vice President of Franchise Development. “We provide the tools and training—they bring the energy and heart.”
In fact, many franchisees start with a mobile or home-based model before expanding into brick-and-mortar retail locations or even pet wellness centers. This flexibility allows owners to grow at their own pace, test markets, and adapt their offerings based on community needs.
Support That Sets You Up for Success
From the outset, Pet Wants franchisees are supported by a dedicated team that offers comprehensive training, marketing support, supply chain coordination, and ongoing coaching. New owners are guided through every step of launching their business—from territory development to operational best practices.
With the backing of franchise industry leader Strategic Franchising Systems, which also supports brands like The Growth Coach and Fresh Coat Painters, Pet Wants franchisees benefit from decades of experience and proven systems.
“The support has been incredible,” says one multi-unit Pet Wants franchisee. “The training prepared me to hit the ground running, and I always have someone to call when I need advice or want to grow.”
Tapping Into a $100 Billion Market
Pet care spending in the U.S. continues to soar, surpassing $136 billion in 2024, with pet food and treats accounting for the largest share. As more households prioritize pet health and wellness, demand for premium, fresh food options continues to climb.
Pet Wants sits at the intersection of three major trends: the humanization of pets, demand for health-focused products, and the convenience of direct-to-consumer delivery. That makes it a franchise concept with staying power and growth potential.
“People will always care about their pets, and as long as that’s true, Pet Wants will be there to meet that need.” - Blume
More About Pet Wants
Pet Wants is a leading fresh pet food franchise, offering nutrient-rich, small-batch food delivered directly to customers’ doors. The brand is rapidly growing its franchise network to meet rising demand for high-quality, locally sourced pet nutrition.
About the Author
Aileen Messinger, a Franchise Acquisition and Development specialist with over 20 years of experience driving growth for both corporate and small businesses. Contact Aileen at aileen@thefranchiseconsultingcompany.com for all of your franchising needs.









