Hear Again America: A Vision for Better Hearing, Better Lives

"We’re not just in the hearing aid business—we’re in the life-changing moments business."
– Dr. Robert Morrison
The First Laugh
When 72-year-old Joan Miller walked into Hear Again America, she hadn’t clearly heard her granddaughter’s giggle in years. The sound had become a faint murmur, something she could only imagine. After her fitting, Dr. Robert Morrison asked her granddaughter to say hello. The little girl laughed instead—bright, clear, and unfiltered. Tears streamed down Joan’s face.
“That,” Morrison recalls, “is why we do what we do.”
Moments like these are the heartbeat of Hear Again America, a company founded on the belief that hearing care is more than a medical service—it’s a lifeline.
A Calling, Not Just a Career
For Asaf Peled, the hearing health profession was never just a job. Beginning in 2002 as a licensed hearing aid dispenser, he quickly recognized that untreated hearing loss wasn’t merely an inconvenience—it was a barrier to relationships, work, and self-confidence.
While serving as Regional Manager of Total Hearing Care in New Jersey, Peled built clinics from the ground up, each with a singular focus: patient care comes first. By the time he co-founded Hear Again America in 2013, he had a clear mission: to change the way hearing care was delivered.
“The heart of this company is empathy,” Peled says. “Every patient is someone’s parent, spouse, child, or friend. If we can help them hear again, we’re helping them live again.”
His leadership ensures that staff treat every patient as an individual, not a chart entry. Technology is chosen for its ability to enhance life, not just for its features. It’s a philosophy that has made Hear Again America a trusted name in every community it serves.
The Clinician Who Saw the Bigger Picture
Dr. Robert Morrison’s journey began with hands-on patient care. With degrees in Speech and Hearing Sciences from Ithaca College and a Master’s and Doctor of Audiology from Indiana University, he treated patients in Washington, D.C., before moving into leadership roles that allowed him to affect change on a broader scale.
As an early executive in a start-up hearing aid company, he helped expand into nine states with 30 locations. Later, with Starkey Laboratories, he became one of Florida’s most respected industry voices, blending technical expertise with an understanding of what truly matters to patients.
When he joined Hear Again America as President in 2016, Morrison brought both clinical credibility and a visionary outlook. “Hearing care is about restoring connection—between spouses, between grandparents and grandchildren, between friends,” he says. “Every time we fit a hearing aid, we’re rebuilding bridges that might otherwise crumble.”
Visionaries on a Mission
Peled and Morrison aren’t content to run a successful company—they want to change the national conversation about hearing health. They see it as a public health priority, one with ripple effects on mental health, cognitive function, and quality of life.
They speak often about the human cost of untreated hearing loss: the isolation, the frustration, the quiet withdrawal from social life. Rather than accept it as inevitable, they’ve built Hear Again America into a network designed to make care accessible, affordable, and deeply personal.
For them, success isn’t just about market share—it’s about lives changed.
Franchising with Heart
The decision to franchise Hear Again America was strategic but deeply mission-driven. By empowering local owners to operate under the Hear Again America brand, they could extend their patient-first philosophy into more communities while maintaining quality.
Leading this initiative is Mary Catherine McDonald, Vice President of Franchise Development. With more than 20 years in audiology business development and franchise leadership, she ensures expansion is measured and values-driven.
“Our franchisees aren’t just business owners,” McDonald says. “They’re ambassadors for our mission. They have to care about people as much as they care about profitability.”
Standing Apart in a Crowded Field
In a marketplace where hearing aids can be bought at big-box retailers or online, Hear Again America stands apart by preserving the private practice model. Patients see the same provider over time, receive personalized adjustments, and get ongoing support.
This continuity is intentional. Peled and Morrison understand that hearing aids are not one-size-fits-all solutions. They require professional fitting, fine-tuning, and a relationship built on trust.
Caring for the Whole Person
Both founders have long advocated for a holistic approach to hearing care. Research has now confirmed what they’ve witnessed firsthand: untreated hearing loss can lead to depression, cognitive decline, and diminished social engagement.
Hear Again America clinics go beyond fitting devices. They educate families, counsel patients, and create individualized care plans. They treat the person, not just the condition.
The Human Impact
The stories emerging from Hear Again America are proof of their impact. A veteran hears his wife’s voice clearly for the first time in a decade. A choir member returns to singing without fear of missing her cue. A businessman reenters the boardroom with renewed confidence.
“Every life we touch reminds us why we’re here,” Morrison says. “We’re not just restoring sound—we’re restoring joy.”
Looking Forward
Peled and Morrison are optimistic about the future of hearing care. With devices becoming smaller, smarter, and more connected, Hear Again America is ready to guide patients through the technology while keeping service deeply personal.
Their expansion will continue, but deliberately—prioritizing the right people and the right communities over rapid growth.
Conclusion: Leaders with a Legacy
In an age when healthcare can feel impersonal, Asaf Peled and Dr. Robert Morrison have built something rare: a thriving business rooted in compassion, vision, and humanity. They are not just executives; they are advocates, educators, and humanitarians.
Their mission is simple yet profound: restore hearing, rebuild connections, and enrich lives. As Hear Again America continues to grow, one thing is certain—its greatest measure of success will never be found on a spreadsheet. It will be found in the laughter, conversations, and shared moments of the people who, thanks to them, can truly hear again.
About the Author
Ann Power has over 25 years of experience in franchising. She offers a unique perspective when engaging with those looking to take the leap into franchise ownership. Ann focuses on helping individuals discern whether franchising might be a good fit for their future – both financially as well as meeting their lifestyle objectives. Contact Ann at APower@TheFranchiseConsultingCompany.com.






