OH MY GOODNESS: This NEW Superfood Café from Florida is Launching Soon

Matt Mracek spent years in the financial world valuing assets and managing risk. He was among the best at it, but he was ready for something different that let him serve people in a more personal way. He began searching for the right business, and just before he bought another business, he walked into OMG Juice in Clermont, Florida. That changed everything.
The concept was simple and compelling: acai and pitaya bowls, smoothies, and cold-pressed juices all from fresh ingredients with NO ICE and NO SYRUPS. What struck Matt was not just the business fundamentals but the way the place made people feel. Customers came in for a bowl and stayed. They talked, they worked, they came back with friends. The brand had built a devoted following with almost no formal marketing behind it. “There were influencers commenting on their experience, glowing reviews coming in with little to no effort on the brand’s part,” he says. He acquired OMG Juice last summer and is now preparing to bring it to the rest of the country.
“You’re not just energizing your body. You’re also energizing your soul.”
What Makes It Different
The OMG Juice commitment to freshness goes beyond sourcing. Every juice and smoothie is made without ice or added syrups — just fresh produce, pressed and blended to order. Produce is delivered multiple times a week, and the quality standard is personal. “If you’re not willing to put whatever fresh ingredient you’re using into your own mouth,” Matt says, “you’re not going to serve it to a customer.” Customers say they feel better and feel fuller.
The menu spans acai and pitaya bowls, smoothies, cold-pressed juices, wellness shots, and healthy bites. The operation is intentionally streamlined around blenders and a cold-press setup, which makes it clean to run and straightforward to teach. “There’s not a lot to train on,” Mracek says. “We are keeping it that way.”
Inside the store, worship and gospel music play. The atmosphere invites people to slow down. Customers pull out laptops, hold meetings, bring friends. “You’re not just energizing your body,” Matt says. “You’re also energizing your soul. We want people to stay.”
A Community Brand
Clermont is a fast-growing community, and OMG Juice has become woven into its fabric. The brand’s loyal customer base grew organically, driven by word of mouth and genuine enthusiasm.
“I really want to drive this as a community-focused brand,” he says. The original founder is staying on as Director of Training, bringing years of restaurant management experience to the system. His role is to ensure the warmth and atmosphere that earned the brand its following travel with it to every new location.
“I get to do this with a really fun brand that’s good for you. I want every franchisee to feel the same way.”
The Franchise Opportunity
OMG Juice is designed to be an affordable entry into a concept that is already working. Matt is targeting second-generation spaces between 1,100 and 2,000 square feet, keeping build-out costs low so franchisees can reach profitability faster. “We will keep the build-out cost low and keep the payback period short,” he says, “and then everything else is a gift.”
Franchisee support is built around four pillars: training, creative marketing, efficient operations, and ongoing product development. Matt’s finance background means he thinks carefully about what goes into each location and what comes back out. His real estate approach keeps multiple brokers searching simultaneously. “I want four eyes looking for real estate,” he says. “Stuff gets missed if you don’t have enough people looking.”
The ideal franchisee is someone who wants to be present in the store, in the community, in the brand. Mracek sets the example himself. “I made a bowl while I was there,” he says of a recent visit to Clermont. “I wiped tables. I refilled buckets. I just like being in this space.” That is a part of building great relationships with the employees and is part of the culture he is building and the kind of owner he is looking for.
A Nationwide Vision, Built Like a Family
Matt Mracek is opening OMG Juice to franchisees across the United States. His vision is not just growth but a close-knit system where franchisees support one another and their communities the same way the Clermont location has supported its own. “I want to be able to go to their store,” he says, “help them with a local business connection, be there when they need me, and I want to sustainably build the brand.”
He has taken his time getting the system right before opening it up, and that deliberateness is itself a signal. For someone looking for an affordable, community-rooted concept with a simple operation, a passionate franchisor, and a product people genuinely love, OMG Juice is an opportunity worth exploring.
For franchise information, visit
omgjuicefl.com
About the Author
Kyle Heck is a franchise consultant with The Franchise Consulting Company in Winter Garden, FL. Contact Kyle at Kyle@TheFranchiseConsultingCompany.com.












