Building Your Future in Franchising
A guide for veterans exploring business ownership and the support that can help them get started
If you are a veteran thinking about owning a business, you may be wondering where to begin. You might be preparing to leave active service, reconsidering a civilian career or exploring a different future for your family. Franchising is one path worth understanding because it can offer an established operating framework, training and people to turn to as you learn.
This November, as we recognize veterans throughout the franchise community, there is also an opportunity to consider what ownership could look like for you. Your service is part of the experience you bring. The business you choose should also reflect your interests and the life you want to build.
Recognize the experience you bring
You may already have experience leading people, managing resources or adjusting plans when conditions change. Those responsibilities have clear parallels in a local business. A franchise owner needs to understand operating standards while exercising judgment about employees and customers. Your military experience can provide a useful foundation as you learn a new industry.
Clement Troutman offers a useful example. In testimony to Congress in January 2026, the Navy veteran and Tropical Smoothie Cafe franchise owner described how military teamwork and familiarity with operating procedures helped him move into business ownership. His account also highlighted his family's involvement. The International Franchise Association's biography of Troutman emphasizes staff development and community outreach as central to his leadership.
His experience shows one way skills developed in service can carry into a different kind of work. As you explore opportunities, consider which parts of your background you enjoy using and where you would need training. This can help you compare businesses according to your own strengths and interests.
Choose a business that fits your life
As a franchise and business consultant, I believe the first conversation should focus on you. What would you enjoy doing each day? You might want to lead a team, work closely with customers or develop a business you can eventually grow into several locations. Understanding the owner's actual responsibilities helps you judge whether an opportunity suits you.
Your budget deserves the same attention. Consider the full investment, including the cash needed while the business develops and the effect on household finances. A veteran franchise fee incentive can help with entry costs, but it is only one part of the decision. The size of a discount should never substitute for understanding the business.
Speak with current and former franchisees, examine the Franchise Disclosure Document and seek independent legal and accounting advice. Ask about the demands of the work and what surprised owners after opening. You should have room to ask difficult questions and take the time you need to make a considered decision.
Know where to find support
You can begin learning before you have a franchise picked out. VetFran, a program of the International Franchise Association Foundation, provides franchise education and access to brands offering veteran incentives. The Small Business Administration's Boots to Business introduces service members and military spouses to entrepreneurship. Boots to Business Reboot extends that learning to veterans of all eras in their communities. Veterans Business Outreach Centers offer counseling, training and mentorship.
When you begin evaluating a franchise, ask how its own support works. Who helps with your first hiring decisions? How will you learn to market the business locally? Who can you call when initial training is over and you encounter a problem you have never handled before?
Look for specific answers, such as a named mentor, scheduled conversations during the early months and access to experienced franchisees. Ask existing owners how those commitments work in practice. Understanding the support available can help you identify what you will need to learn and where you can turn for help.
Make room for your family and your timeline
If a spouse or partner will share the financial commitment or help run the business, consider bringing them into the conversation early. Discuss the hours you expect to work and how responsibilities at home might change. Clear expectations can make it easier to evaluate an opportunity together.
Your timeline matters, too. Whether you recently left the military or have spent years in a civilian career, you can prepare at a pace that works for you. Taking a course, meeting a business counselor or speaking with franchise owners can help you decide what your next step should be.
Begin with a conversation
Veterans who build businesses can create jobs, help employees develop and serve their neighbors in new ways. As we honor their service this November, we can also recognize the ambitions of those still deciding what comes next. Your questions about ownership deserve thoughtful answers and practical guidance.
If you are a veteran considering business ownership, you do not need to have a franchise picked out to begin the conversation. At NextGen Franchise & Business Solutions, we can start with your goals and explore whether franchising fits the life you want to build. I would welcome the opportunity to help you take that first step.
About the author
Ozzie Grupenmager is a franchise and business consultant and business coach with NextGen Franchise & Business Solutions. A former COO who built and scaled a franchise organization and a former CIO at a major advertising agency, he brings experience across branding, marketing, technology and AI, business systems, and organizational growth.











