My Life With Pets: Love, Loss, and Family

As we reflect on the journey of Resting Rainbow, we are filled with heartfelt gratitude. What began as a deeply personal response to the loss of a beloved pet has grown into a national movement—thanks entirely to the compassionate, dedicated people who make up our franchise family. Each franchisee brings not just professionalism, but genuine empathy to their communities. From Alabama to Texas, New Jersey to Illinois, we’ve watched as Resting Rainbow locations become sanctuaries of healing, comfort, and love. To witness our mission carried forward with such heart has been humbling. Franchising has given us the privilege of working alongside incredible individuals who treat this work not just as a business, but as a calling. Their commitment to honoring pets as true family members is what makes Resting Rainbow special. To every franchisee, past, present, and future—thank you. Your work changes lives. You offer comfort during the hardest goodbyes. And you remind the world that love for our pets is deep, enduring, and deserving of dignity. Resting Rainbow began with a simple idea: to honor the deep, unconditional love we have for our pets with dignity, compassion, and respect—even in their final moments. What started as one family's mission to create a more humane, meaningful way to say goodbye has now become a nationwide movement, thanks to the extraordinary people who carry the vision forward in their communities. Each Resting Rainbow franchisee is more than a business owner—they are a compassionate caretaker, a listener, and often, a shoulder to cry on. They are individuals who believe that pets are family, and they bring that belief to life in their daily work. Their decision to join Resting Rainbow was much more than to create a profitable large business, it is to be part of the community and to help those in need when beloved pets pass. Here are a few of the heartfelt stories of the men and women who make up the Resting Rainbow family. Will & Bobbie-Ann Thames – Birmingham, AL Will and Bobbie-Ann Thames have always shared a deep love for animals, raising everything from rescue dogs to chickens on their small Alabama property. When they discovered Resting Rainbow, it felt like a calling. Now, they provide comfort and closure to other families in Birmingham, helping them celebrate the lives of the pets they love. 

For those who share a deep love for animals and are passionate about honoring the profound bond between pet owners and their beloved pets, becoming a Resting Rainbow franchisee presents a unique and personally fulfilling business opportunity. By performing dignified pet cremations and facilitating meaningful pet memorial services, Resting Rainbow franchisees help provide comfort to and compassionate closure for grieving pet owners. Investing in a Resting Rainbow franchise is not only a business decision, in many ways it’s a calling. The Growing Pet Memorial Industry The pet industry in the United States is booming, with pet ownership reaching all-time highs. According to the American Pet Products Association (APPA), nearly 70% of U.S. households own a pet, amounting to more than 90 million dogs and 94 million cats. With pets considered family members by the majority of pet owners, the pet memorial and cremation sector is experiencing rapid growth and is projected to surpass $1 billion in revenue by 2027 with families seeking to memorialize their pets in ways that mirror the love and respect shown to human family members. This cultural shift has created a robust market for the services Resting Rainbow offers. Why Resting Rainbow? Resting Rainbow stands out in the pet memorial space for its commitment to integrity, compassion, and exceptional service. As a franchisee, you become part of a brand that truly understands and respects the emotional impact of losing a beloved pet. The company’s approach to pet cremation and memorial services ensures that every pet is honored in the most dignified way possible. Resting Rainbow offers a proven business model with a franchise structure designed to require low overhead and be scalable to demand, making it an attractive investment for those who want to build a purpose-driven business. With more pet owners wanting to memorialize their pets, the demand for the services offered by Resting Rainbow will continue to rise. Franchise Support and Training One of the standout benefits of becoming a Resting Rainbow franchisee is the comprehensive support and training provided. Resting Rainbow ensures that every franchise owner is equipped with the tools and knowledge needed to succeed. This includes: 1. Initial Training: A thorough onboarding process covers all aspects of running the business, from operations to customer service. Franchisees are trained not only in the logistics of pet cremations and memorial services, but also in how to compassionately communicate with grieving pet owners. 2. Marketing Support: Resting Rainbow provides marketing materials, branding strategies, and community outreach programs to help franchisees build strong local relationships. The brand’s positive reputation and growing national presence give new franchisees a big head start. 3. Operational Guidance: With a well-defined business model, franchisees can rely on Resting Rainbow’s proven methods for running an efficient service. This includes everything from scheduling and logistics to customer relations and community engagement. 4. Ongoing Support: Post-launch, franchisees receive ongoing support and guidance to navigate any challenges that may arise. Resting Rainbow’s commitment to franchisee success is evident in its continuous communication and resource-sharing. A Business with Heart and Purpose For me, the decision to pursue a Resting Rainbow franchise was deeply personal. My love for animals is not just a hobby, it has been part of my life for as long as I can remember. Growing up, my family was blessed with a multitude of pets: dogs, cats, birds, rabbits… each one leaving a lasting imprint on our hearts. Today my own dog, Nova (a mountain cur), continues to bring joy and companionship to my life. I understand firsthand the deep bond that forms between families and their pets, and I know how heartbreaking it is to say goodbye. Resting Rainbow gives me the opportunity to turn this understanding into the compassionate care of being there for grieving pet owners. Financial Opportunity Meets Personal Fulfillment The financial potential of a Resting Rainbow franchise is immense, supported by strong market growth statistics and the increasing demand of its service offerings. Beyond the numbers, each service provided is a chance to honor the bond between pet owners and their pets in ways that reflect the love and loyalty shared over a lifetime. Being a Resting Rainbow franchisee allows me to serve my community by building a legacy of love and respect for pets and their families. Join the Resting Rainbow Family With the comprehensive Resting Rainbow franchise support, a growing market sector, and the chance to make a real difference, I couldn’t pass up the exciting opportunities that came with becoming a Resting Rainbow franchisee. So if you also share a love for animals and want to build a career that is both meaningful and financially rewarding, joining the Resting Rainbow family might also be the right move for you. About the Author Grant Carlson is a franchise consultant and Resting Rainbow franchisee for North Chicago, with a background in corporate finance and strategy. Grant has a passion for helping aspiring entrepreneurs navigate business opportunities that best suit their goals and skill set. Contact Grant at Grant@TheFranchiseConsultingCompany.com .

Until one has loved an animal, a part of one's soul remains unawakened. —Anatole France The global pet care industry is booming—an estimated sixty-six percent of U.S. households, or about 86.9 million families, own a pet, according to the 2023-2024 National Pet Owners Survey conducted by the American Pet Products Association (APPA). As a result, businesses connected to pets can be quite lucrative. Currently, the pet industry brings in $100 billion a year, but it’s poised to triple to $275 billion by 2030. But beyond the numbers and market forecasts lies a deeper motivation driving entrepreneurs to invest in this space: love for animals. For many, choosing a pet franchise isn’t just about chasing profits. It’s about blending business with passion, purpose, and a whole lot of adorable, tail-wagging moments. Whether you're an aspiring business owner or a lifelong pet lover looking to make a difference in your community, the pet care industry offers a rare and rewarding opportunity. So, when it comes to pet franchises that embody everything cute, cuddly, and customer-focused, what should you consider when finding one that stands out from the pack? A Growing Market Fueled by Fur Babies Over the past two decades, pets have become family members celebrated with birthday parties, holiday gifts, custom diets, and even mental wellness plans. Millennials and Gen Zers, in particular, are fueling this cultural shift, prioritizing pet companionship and treating animals as integral parts of their lives. In fact, as of 2024, 18.8 million Gen Z households owned a pet, a 43.5% increase from 2023. This generation is also more likely to own multiple pets, with 70% of Gen Z pet owners reporting they have two or more animals. As a result, services like dog walking, mobile grooming, and pet sitting are no longer luxuries. They’re essential. This evolution in pet ownership has made pet-related services a dependable and lucrative investment. The demand for trustworthy, convenient, and compassionate care is at an all-time high, making it a prime time to explore franchise ownership in this space. Why Franchising Makes Sense Starting a business from scratch comes with challenges: branding, operational logistics, customer acquisition, and building trust in a competitive market. A pet care franchise helps mitigate those challenges by offering an established business model, marketing support, and ongoing training. It’s a chance to hit the ground running—with a team behind you that knows what works. One of the most fulfilling aspects of owning a pet care business is the daily interaction with pets and the people who love them. Whether it's a senior dog getting a gentle spa treatment, a high-energy pup enjoying their daily walk, or a cat who needs careful attention while its owner is away, every day brings a new opportunity to spread joy. A good franchise brand is built on strong customer relationships, compassionate care, and the undeniable charm of four-legged clients. Franchisees aren’t just running a business—they’re creating meaningful moments for pets and peace of mind for owners. Plus, let’s be honest: what could be better than spending your workday surrounded by wagging tails and happy purrs? Meet Woofie’s: A Franchise That’s All Heart Founded in 2004 by neighbors Amy Reed and Leslie Barron in Ashburn, Virginia, Woofie’s began with a simple mission: to provide reliable, compassionate pet care to local families. After leaving the corporate world, the duo turned their passion for pets into a thriving business that now offers full-service mobile pet grooming, dog walking, and pet sitting. What started as a neighborhood solution has become a nationwide franchise opportunity for animal lovers. Today, Woofie’s is the only franchise in the massive pet care sector to offer all three services, including mobile grooming, dog walking, and pet sitting under one trusted brand. Why Entrepreneurs Love Woofie’s What makes Woofie’s especially appealing to aspiring franchise owners? 1. Mobile Services Mean Flexibility and Low Overhead Woofie’s mobile model means franchisees don’t need a storefront. Services like mobile grooming and at-home pet care keep overhead low while offering unmatched convenience for customers. This model also allows for a scalable business that grows with demand, ideal for entrepreneurs looking for growth potential without the cost of a physical location. 2. A Business That Makes an Impact Pet owners see their animals as family. Providing exceptional care builds trust, loyalty, and word-of-mouth referrals. Franchisees become known in their communities as reliable, loving caretakers, which is both a powerful business advantage and a deeply rewarding role. 3. Robust Training and Support Franchisees receive in-depth training, marketing support, and access to proven systems that streamline everything from scheduling to customer management. You don’t need to be a vet or a groomer—just someone who cares about quality, consistency, and making pets (and their humans) happy. 4. Brand Recognition and Trust Woofie’s has spent two decades building a stellar reputation for quality and compassion. As a franchisee, you inherit that trust and credibility—something that can take years to develop independently. The Future Is Furry The trends are clear: pet ownership continues to rise, and with it, the demand for high-quality, accessible services. Pet parents are more discerning than ever, looking for businesses that truly understand and love animals. Whether you’re looking for a career change, seeking a business that aligns with your passion, or simply want a chance to be your own boss, a franchise offers a rare opportunity to do work that’s both profitable and personally fulfilling. A Paw-sitive Step Toward Business Ownership Choosing a pet franchise isn’t just a business decision—it’s a lifestyle choice. It means spending your days improving the lives of animals and their families. It means creating jobs in your community. And it means waking up every morning knowing your work brings joy, comfort, and companionship to those who need it most. Pet care is different in a world where many businesses feel transactional and impersonal. It’s heart-centered, service-driven, and endlessly rewarding. And for the right person, it’s the perfect path to entrepreneurial success. Final Woof From puppy kisses to grateful pet parents, the rewards of owning a pet care franchise go far beyond the bottom line. With its flexible model, caring culture, and trusted reputation, Woofie’s is leading the way for those ready to turn their passion into a purpose-driven business. Ready to build your future on four paws? Contact Seth Ledermann with Frannexus to see if a pet franchise might just be your next big adventure. About the Author Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@thefranchiseconsultingcompany.com .

The pet franchise industry in the United States has undergone a dramatic transformation over the past six decades. What began as a relatively modest retail-based sector in the 1960s has evolved into a multi-billion-dollar industry encompassing grooming, boarding, training, pet health, food delivery, and even pet services such as memorials and cremation. This shift reflects not only changes in consumer behavior but also the broader cultural evolution in how Americans view and care for their pets.  The 1960s: The Birth of Franchised Pet Retail In the 1960s, the American pet industry was still in its infancy. Pets were typically sourced from local breeders, farms, or animal shelters, and pet care was rudimentary compared to today’s standards. Pet ownership was common, but not considered a lifestyle in the way it is today. Most pet stores were small, independent businesses with limited offerings. The foundation for the modern pet franchise industry was laid in 1967 with the creation of Petland, which is widely considered the first national pet store franchise in the U.S. Founded in Chillicothe, Ohio, Petland offered a standardized retail experience and access to a wide range of pets, supplies, and advice under one roof. At the time, the franchising model was gaining traction across various industries, and Petland successfully applied this structure to pet retail. Petland’s early growth reflected a changing American consumer culture—one that increasingly valued convenience, brand recognition, and a consistent shopping experience. In an era dominated by suburban expansion and shopping malls, Petland was well-positioned to capitalize on growing demand. 1970s–1980s: Expansion and Ethical Concerns As the franchise model proved effective, more pet retailers began exploring franchising in the 1970s and 1980s. However, the industry also began to face scrutiny. Concerns over the treatment of animals in commercial breeding facilities (commonly referred to as "puppy mills") and the welfare of animals sold in pet stores became increasingly public. These concerns prompted a gradual shift within the industry. While retail remained central, many franchise operators began expanding their offerings beyond animal sales to include products, grooming services, and educational resources for pet care. The increasing presence of veterinarians and pet care professionals helped shape a more ethical and informed approach to pet ownership. 1990s–2000s: Diversification of Pet Services By the 1990s, pet ownership in the U.S. had become a defining aspect of many households. People were spending more on their pets, and the industry responded by diversifying its offerings. Franchises began to emerge not only in retail but also in niche services such as grooming (e.g., Pet Supplies Plus, founded in 1988), training (e.g., Bark Busters, launched in the U.S. in 2000), boarding (Camp Bow Wow, founded in 2000), and pet sitting (Fetch! Pet Care, established in 2002). This period also saw the rise of premiumization in pet care—consumers were willing to spend more for higher-quality products and services. This trend encouraged the growth of pet franchises that emphasized natural foods, luxury boarding, spa-style grooming, and even behavioral therapy. The franchise model continued to thrive because it allowed entrepreneurs to enter a booming market with brand support, proven systems, and scalable business models. Pet-focused franchises became especially appealing to passionate pet lovers seeking business opportunities aligned with their interests. 2010s–Today: A Pet-Centric Culture and Digital Transformation The 2010s brought a further explosion in pet spending, driven by millennial and Gen Z pet owners who view pets as family members and even "fur babies." This cultural shift has had profound implications for the pet franchise industry. Modern pet franchises now cater to a wide range of consumer needs, including: Mobile Grooming and Care (e.g., Splash and Dash, Woofies) Pet Food Services (e.g., Pet Wants, Pet Supplies Plus) Pet Hotels and Daycare Centers (e.g., Dogtopia, The Dog Stop, Playful Pack) Health & Wellness and Training (e.g., PetWellClinic, Trusted Paws Dog Training Academy, Zoom Room) Pet Memorials & Cremation (e.g., Resting Rainbow) Technology has also transformed the industry. Many pet franchises now rely on apps and online booking systems to provide seamless customer experiences. Subscription-based services and e-commerce have expanded revenue streams beyond brick-and-mortar locations. Ethical sourcing, sustainability, and transparency have also become central themes. Modern franchises often emphasize their commitment to responsible breeding practices, adoption partnerships, and holistic pet wellness. Economic Impact and Outlook As of the mid-2020s, the U.S. pet industry is worth over $136 billion, with pet services representing one of the fastest-growing segments. Franchises continue to play a pivotal role, offering scalable models that meet the demands of a discerning, pet-loving public. What began as a relatively straightforward business—selling pets and supplies—has become a dynamic, customer-centric industry that touches nearly every aspect of pet ownership. Today's pet franchises not only provide goods and services but also serve as community hubs for pet lovers. The Future The evolution of the pet franchise industry from the 1960s to today mirrors broader societal shifts in consumer behavior, ethics, and technology. From Petland’s early franchising efforts to today’s sophisticated, tech-savvy operations like Dogtopia and Pet Wants, the industry has matured into a vital part of the American economy and lifestyle. As pets continue to occupy a cherished role in our lives, the pet franchise industry is poised to grow even further, driven by innovation, compassion, and a deep bond between people and their animals. About the Author Joe Fox has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@thefranchiseconsultingcompany.com .

A Smart Idea Born During Tough Times Dr. Sam Meisler started PetWellClinic when many people were losing jobs. He saw that pet owners needed cheap and quick vet care. He got the idea from walk-in clinics for people and opened his first pet clinic in 2010. Starting in hard times helped make his business strong. His simple plan was to offer basic pet care that people could afford, even when money was tight. Why Pet Clinics Keep Going When Times Are Hard The pet care business stays strong even when people have less money. Pet owners still spend money on their pets' health no matter what. PetWellClinic offers cheap check-ups, help for small problems, and care for pets with ongoing issues. This makes it a key place for pet owners who want good care without spending too much. Even during tough times, people make sure their pets are healthy, which helps these clinics keep making money. Meeting the Big Need for Pet Care More and more people have pets now, so more vet care is needed. PetWellClinic lets people walk in without making an appointment first. This works well for busy pet owners who want fast service. It also helps regular vet offices by taking care of the simple stuff. The clinics focus on common pet needs like shots, minor illness care, and help with skin problems. This fills a gap in the market that big animal hospitals don't always serve well. Smart Design Keeps Costs Down One big reason PetWellClinic works so well is its small shop size. Most clinics only need about 1,200 square feet of space. This small footprint means owners pay less rent and spend less on utilities each month. The clinics also run with a small staff - usually just one vet and one or two helpers. Having fewer workers keeps the payroll costs down, which is often the biggest expense for any business. The smart layout means the small team can still help many pets each day without feeling rushed or crowded. Less Equipment Means Lower Startup Costs Unlike big animal hospitals, PetWellClinic doesn't need expensive machines like X-ray equipment or surgery tools. The clinics focus on basic care, so they only need simple medical supplies. This means owners spend much less money to open their doors. It also means less can break down or need fixing later. The simple model cuts out many of the big costs that make other vet businesses hard to run. An Easy Business to Start PetWellClinic makes it simple to open and run a clinic. They give owners full training, help when needed, and special systems to make work easier and keep customers happy. You don't need to be a vet to own one - you can hire vets while you run the business side. The company has clear plans for everything from how to set up your shop to the best ways to find new customers. A Business You Can Afford to Start It costs between $274,000 and $655,000 to open a PetWellClinic. This is less money than many other health businesses cost to start. This price includes the fee to join, equipment, and other costs to get going. Because the clinics need less space and equipment than full animal hospitals, more people can afford to become owners. A Growing Group with Strong Help PetWellClinic has more and more shops opening across America. This shows their plan works and people want their services. Owners get help from the brand name getting known and from a team that wants them to do well. This creates a community of business owners who love pets and want to run great businesses. For entrepreneurs wanting a business that stays strong even in hard times, PetWellClinic offers a perfect chance. Its new way of giving vet care, small shop size, low staffing needs, and strong help system make it stand out from other businesses. The focus on keeping costs low while still giving good pet care means owners can make money even when the economy isn't great. By joining PetWellClinic, owners can help their communities while building a steady business that makes money in good times and bad. About the Author Steve Sparks is a franchise consultant and partner at The Franchise Consulting Company, helping people find the right franchise and guiding businesses through expansion. Contact Steve at ssparks@thefranchiseconsultingcompany.com .

Move over, National Dog Day. There's a deeper, more meaningful celebration of man’s best friend beginning to take root across the globe— Kukur Tihar . Originating from Nepal’s ancient Hindu tradition, this festival honors dogs not merely as pets, but as sacred companions, protectors, and friends. Now, the cultural heartbeat of this celebration is finding resonance far beyond the Himalayas, emerging as what many are calling a “Christmas for dogs.”  Each year during the five-day Tihar festival in Nepal, a special day is devoted entirely to dogs. On this day, canines—whether they’re beloved household pets or street dogs—are adorned with vibrant flower garlands ( mala ), anointed with a red mark ( tika ) on their foreheads as a blessing, and offered delicious treats as a symbol of gratitude. It’s a powerful visual and spiritual expression of the timeless bond between humans and dogs—rooted in reverence, not just affection. That powerful symbolism has begun crossing borders. In recent years, efforts have been underway to share the spirit of Kukur Tihar with the world. One of the early champions of this movement is a U.S.-based community leader of Nepalese heritage who has worked diligently to create broader awareness of the tradition. His initiative proposes the last Sunday of October as a unified, global celebration of Kukur Tihar—offering families, pet owners, and communities an opportunity to participate in honoring their canine companions, regardless of cultural or religious background. From local dog parks in Virginia to public events in Mexico, Kukur Tihar-inspired celebrations are gaining momentum. In cities across North America, communities have begun organizing dog blessing ceremonies, adoption events, and gatherings where people come together to appreciate the dogs in their lives. The message is universal: in a world where so much divides us, the love we share for our dogs can bring us together. Why does Kukur Tihar hold such promise as a global tradition? First, it taps into the profound emotional connection between humans and dogs. In an age of digital overload and social fragmentation, dogs remain one of our most grounding sources of love and presence. They ask for little, give endlessly, and stand loyally beside us. Kukur Tihar provides a ritualized opportunity to pause and express gratitude for that relationship. Second, the celebration’s approach to animal welfare is joy-centered. Rather than focusing solely on the challenges or crises animals face—a necessary but often heavy narrative—Kukur Tihar invites celebration and recognition of the good. This positivity makes it highly accessible and emotionally appealing to a wide audience. The core elements of the festival are also remarkably adaptable. While the Nepalese rituals of mala and tika carry deep cultural significance, the heart of the celebration is simple: honor dogs, shower them with love, and recognize their value. Whether it’s through special treats, pampering sessions, or community events, the sentiment translates seamlessly across cultures. There is even an economic dimension to consider. If widely embraced, a designated "Dog Christmas" could fuel seasonal growth for the pet care industry—from themed toys and treats to events, grooming services, and hospitality. Small businesses, particularly those serving pet-loving communities, stand to benefit from this emerging tradition. Of course, establishing a new global holiday isn’t instantaneous. It takes advocacy, storytelling, and above all, community buy-in. But the growing momentum is unmistakable. From social media buzz to grassroots initiatives, Kukur Tihar is increasingly finding its way into the public consciousness—not just as a cultural import, but as a shared expression of love and respect for dogs everywhere. As the last Sunday of October approaches each year, more people are taking the opportunity to participate—whether through a simple blessing at home or a larger community event. What began as a sacred tradition in Nepal is now blossoming into a worldwide celebration of loyalty, companionship, and gratitude. In the spirit of Kukur Tihar, perhaps it’s time we all take a moment to honor the dogs who make our lives whole. Reception Kukur Tihar has now officially taken root in the United States. The first Kukur Tihar – Day of the Dog Celebration was held on October 27, 2024 , at James Long Park in Haymarket, Virginia. The event drew families, pet lovers, and community leaders in a colorful celebration of dogs, blending cultural tradition with community spirit. Speaking at the event, organizer Jewan Tiwari announced that Kukur Tihar will be celebrated annually on the last Sunday of October in the U.S.—a day dedicated to honoring and uplifting our loyal canine companions. The next celebration is scheduled for Sunday, October 26, 2025 , once again at James Long Park in Haymarket, VA , promising an even larger gathering of dog lovers and supporters. The festival continues to gain traction globally, with similar celebrations now taking place in countries such as Mexico , highlighting its universal message of love, loyalty, and respect for man’s best friend. About the Author Jack Tiwari is a seasoned business consultant, community leader, and cultural advocate. With a deep understanding of the franchise industry, he helps entrepreneurs achieve success in franchise sales and acquisitions, business development, and social impact. He has been at the forefront of bringing the Nepalese tradition of Kukur Tihar to the United States and continues to champion its recognition as an annual celebration of the human-canine bond. Contact Jack at jack@thefranchiseconsultingcompany.com .

In a world where people are increasingly conscious of what they feed their families, it’s no surprise that this awareness is extending to their pets. Enter Pet Wants, a fresh approach to pet nutrition that’s disrupting the traditional pet food supply chain. With a growing franchise network and a loyal customer base, Pet Wants is redefining how pet parents access high-quality, nutrient-rich food for their four-legged companions—delivered fresh and local, right to their door. For aspiring entrepreneurs seeking a meaningful and scalable business, Pet Wants offers a unique opportunity to own a brand that taps into one of the most emotionally-driven, recession-resistant industries: pet care. It’s not just about selling pet food—it’s about improving pets’ lives while building a flexible and rewarding business. A Brand Built on Freshness and Trust Founded in 2010, Pet Wants began with a simple but revolutionary idea: most pet food sold in stores sits on shelves for months, losing nutritional value. By contrast, Pet Wants makes small-batch, fresh pet food every 45 days using whole, natural ingredients—no fillers, no animal by-products, and no artificial preservatives. The result is a better, fresher product that supports healthier, happier pets. From its beginnings in Cincinnati, Ohio, Pet Wants has grown into a national brand, thanks to its franchise-friendly model and a growing awareness among pet owners about the importance of nutrition. As the brand expands across the country, each location maintains the same commitment to freshness, quality, and local delivery—a formula that resonates strongly with today’s health-conscious, convenience-driven consumers. A Delivery Model Designed for Modern Lifestyles Pet Wants franchises offer a delivery-based service that sets them apart from big-box competitors and e-commerce giants. Customers can order online or by phone and receive pet food, treats, supplements, and grooming products directly to their doorsteps. The subscription model allows franchise owners to build consistent, recurring revenue while delivering exceptional service and personalized care. “Our clients love knowing they’re feeding their pets something healthy and fresh—and they don’t have to go out of their way to get it,” says a current franchise owner. “We’re not just a pet food store; we’re a local partner in their pets’ wellbeing.” This high-touch, relationship-based model builds customer loyalty and makes a Pet Wants franchise a central part of the community it serves. Franchisees with Heart and Hustle Pet Wants franchisees come from a variety of backgrounds—corporate professionals, educators, pet lovers, and aspiring entrepreneurs. What unites them is a passion for animals and a desire to make a difference. With low overhead, no requirement for a storefront, and a scalable business model, Pet Wants offers a compelling entry point for first-time business owners and seasoned professionals alike. “Our ideal franchisee is someone who is excited about pets, passionate about wellness, and ready to build real relationships in their community,” says Lara Blume, Vice President of Franchise Development. “We provide the tools and training—they bring the energy and heart.” In fact, many franchisees start with a mobile or home-based model before expanding into brick-and-mortar retail locations or even pet wellness centers. This flexibility allows owners to grow at their own pace, test markets, and adapt their offerings based on community needs. Support That Sets You Up for Success From the outset, Pet Wants franchisees are supported by a dedicated team that offers comprehensive training, marketing support, supply chain coordination, and ongoing coaching. New owners are guided through every step of launching their business—from territory development to operational best practices. With the backing of franchise industry leader Strategic Franchising Systems, which also supports brands like The Growth Coach and Fresh Coat Painters, Pet Wants franchisees benefit from decades of experience and proven systems. “The support has been incredible,” says one multi-unit Pet Wants franchisee. “The training prepared me to hit the ground running, and I always have someone to call when I need advice or want to grow.” Tapping Into a $100 Billion Market Pet care spending in the U.S. continues to soar, surpassing $136 billion in 2024, with pet food and treats accounting for the largest share. As more households prioritize pet health and wellness, demand for premium, fresh food options continues to climb. Pet Wants sits at the intersection of three major trends: the humanization of pets, demand for health-focused products, and the convenience of direct-to-consumer delivery. That makes it a franchise concept with staying power and growth potential. “People will always care about their pets, and as long as that’s true, Pet Wants will be there to meet that need.” - Blume More About Pet Wants Pet Wants is a leading fresh pet food franchise, offering nutrient-rich, small-batch food delivered directly to customers’ doors. The brand is rapidly growing its franchise network to meet rising demand for high-quality, locally sourced pet nutrition. About the Author Aileen Messinger, a Franchise Acquisition and Development specialist with over 20 years of experience driving growth for both corporate and small businesses. Contact Aileen at aileen@thefranchiseconsultingcompany.com for all of your franchising needs.

Transitioning from military service (or civilian career) is a significant life change, and for many veterans I speak with, business ownership represents an exciting potential path forward. Over the past year, I’ve had the privilege of advising more than 100 veterans exploring this possibility. Drawing on my own journey – 11 years in the Navy, 14 as a high-tech executive, and another 14 immersing myself in the franchise world as an owner, franchisor, and broker – my goal is to help each veteran reach a high-confidence decision about whether business ownership is right for them, whether that's a definitive 'yes,' a 'no,' or 'maybe later'. Through these conversations, certain core questions and concerns consistently emerge.  My initial consultations are fundamentally about getting to know the individual – their background, goals, ambitions, and, most importantly, their 'why' for considering business ownership. This isn't a sales pitch; it's a two-way conversation aimed at providing information and acting as a sounding board. One of the first things veterans seek clarity on is the true nature of the investment . There can be skepticism, sometimes fueled by online scams, about whether "purchasing a business" means buying the actual operating entity or just paying for an option to buy. I clarify that we're discussing buying the franchise itself. Veterans want a realistic understanding of the financial commitment. They ask about upfront costs, but also about financing options like SBA loans or leveraging their 401k. I often recommend an introductory call with a finance professional to outline these possibilities, preferring to refer an expert that has up to the minute access to the most current information! While investment levels vary greatly, I emphasize that there are many viable options under $150,000, even under $100,000, typically requiring a 20-30% down payment. They express concerns about ongoing costs – royalty fees, inventory, and simply managing cash flow in the early stages. Equally critical is understanding the process of selecting and researching potential businesses . Veterans are curious about the range of businesses I represent (around 350) and how they can explore options beyond my initial recommendations. I encourage them to use resources like the International Franchise Association (IFA) website (ifa.org) for broader browsing, advising against direct contact initially. I explain that the real insights come not just from marketing materials or even the extensive Franchise Disclosure Document (FDD), but from talking to existing franchise owners . This is where they can gauge the day-to-day realities and whether the franchisor delivers on their promises. This research phase is iterative and requires a time commitment, often several weeks or months. A powerful driving force I frequently ask about is the veteran's 'why' . Common themes include being tired of bureaucracy, ineffective leadership, and workplace politics. Many want control, the opportunity to build "their own thing," and a desire for more freedom and flexibility, even if it means being tightly bound to the business initially. For some, it's about building a morally just organization, focusing on their team, and creating a superior work environment, carrying forward the values learned in service. My own 'why' evolved from wanting to work for myself and my family after an unexpected job loss to finding fulfillment in mentoring and helping others in transition. Veterans also wrestle with realism regarding income expectations , particularly in the first few years. I assess if their income targets are feasible for a startup. Expecting a large income from day one is often unrealistic without significant initial capital. Some are open to lower initial income, aiming to cover essentials and build over time, perhaps by combining the business with other part-time work. Finding a business that aligns with their skills, experience, and values is paramount. Veterans consider how their military leadership, technical background, or comfort level with working with people or in sales might fit different models. While some are hesitant about B2B sales, they recognize the parallels with leadership and influence they exercised in uniform. I look for opportunities that leverage their strengths, like structure and team building. Value alignment is also key; some brands emphasize culture and integrity, which resonates strongly. Finally, veterans want to understand the risks involved and how the franchise model helps mitigate them. While no business ownership is risk-free, the franchise path provides a proven plan and support system. Talking to existing franchisees is the most effective way to understand the realities and challenges firsthand. For those with risk-averse family members, the thorough research process is crucial for building confidence and achieving alignment. In essence, the veterans I work with seek clarity, transparency, and realistic expectations about purchasing a business. They value objective information, prioritize insights from those who are already doing it, and are driven by a desire for autonomy, purpose, and a better professional environment. My role is to serve as a knowledgeable guide and resource, helping them explore these critical areas to make a confident and informed decision about their future. About the Author Steve Taylor is a former Naval Officer and High Tech Executive and works currently as a franchise broker and franchisor. His mission today is to put 10,000 new business owners on the street providing jobs, services and tax revenues to the communities in which they live. Contact Steve at stevetaylor@thefranchiseconsultingcompany.com .

In today's pet-loving society, the line between human and animal family members continues to blur. Americans spent over $123.6 billion on their pets in 2021 and the numbers are climbing, reflecting a cultural shift that's fueling a boom in pet services—especially those that embrace fun, celebration and wellness. With approximately 70% of U.S. households owning a pet, the demand for high-quality, personalized pet services is at an all-time high. Pet owners seek more than basic care—they desire experiences that reflect the deep bond they share with their animals. This has led to businesses that offer essential services and wellness-focused experiences for pets. Pets as Family: A Market That Keeps Growing Franchises like Pet Wants are capitalizing on this trend, offering investors a scalable model that caters to pet parents eager to pamper their furry companions. Founded in 2010, Pet Wants has revolutionized pet nutrition by delivering small-batch, nutrient-rich pet food directly to consumers' homes. By 2023, the franchise expanded to over 150 territories, adding 24 new locations in that year alone. The brand's commitment to quality has resonated with pet owners, leading to double-digit same-store sales growth across its system in 2023. Pet Wants offers a full-service approach to pet care, providing grooming and supplies along with the signature nutritional services. With a moderate franchise fee and estimated initial investments range, the brand appeals to entrepreneurial investors seeking a comprehensive pet service model. Pet Wants Delivers with a Personal Touch Kelly Johnson's journey with Pet Wants Fort Myers East exemplifies the personally transformative potential of the pet franchise industry. After dedicating years to a demanding career in correctional institutions, Johnson sought a professional path that would better align with her passion for animals and desire for work-life balance. Upon discovering Pet Wants, she immersed herself in learning the business model and nutritional philosophy that sets the brand apart. Today, Johnson thrives as a franchise owner, building relationships within her community while educating pet parents about fresh, small-batch nutrition. "It's a fun way to make a living," Johnson often shares, adding with a laugh, "Of course, I would have done anything to get out of prison." Pet Wants' scalable model allows franchisees to start with a mobile delivery service and expand into retail stores and grooming centers. This flexibility, combined with a focus on pet health, positions Pet Wants as a compelling opportunity for investors passionate about animals and community engagement. Johnson says the mobile aspect of the franchise allows her to showcase her business at area food truck events and open-air neighborhood fairs that have become a source of recreation as well as revenue. “We have a good time,” Johnson said. “One of my best promoters is a 10-year-old boy who comes every time I’m in his neighborhood and he rounds up everyone with his enthusiasm; it’s just precious.” Comprehensive Training and Care Behind all the warm fuzzy events is a very well-organized platform to help franchisees get up and running, stay afloat and grow, Johnson said her success story demonstrates how Pet Wants' comprehensive training program enables entrepreneurs from diverse professional backgrounds to build rewarding businesses centered around their love for animals. "I didn't know anything about running a business like this and they taught me everything," she remembered fondly. "I just had to keep showing up and followed the directions." Community Events Expand Pawprint Party-themed and holiday events, such as the recent Mothers' Day event at Johnson's store where pet owners could browse and make bandanas and jewelry with their furry children while sampling homemade baked goods for both species, present a compelling marketing opportunity. Community events not only spread the brand's message of catering to pet owners' needs, driving clients to her store, the photos and shared social media exposure saves her time and marketing dollars, Johnson said. Her strategy plays well in a recession-resistant sector characterized by consistent demand. As pet ownership continues to rise, investing in community outreach aligns with current consumer trends and offers potential for sustainable returns. Pet-Centric Investment Incentives The success of franchises like Pet Wants underscores a broader trend: pet owners are hungry for services that enhance their pets' quality of life. For investors, these franchises offer: Emotional Engagement: Businesses that cater to the deep bond between pets and owners create loyal customer bases. Scalable Models: Flexible franchise structures allow for growth and adaptation to market demands. Market Resilience: The pet industry has shown consistent growth, even during economic downturns, making it a stable investment. As the trend of treating pets like family continues to grow, franchises that embrace this philosophy are well-positioned for sustained success. Investors seeking opportunities that combine profitability with purpose will find the Pet Wants franchise a rewarding avenue to explore. About the Author Robyn Deering is a Franchise Consultant based in southwest Florida, a multi-business owner with extensive experience helping entrepreneurs, who excels at identifying optimal opportunities for clients transitioning to business ownership. Contact Robyn at robyn@thefranchiseconsultingcompany.com .