Think Your Kid Wants to Be a YouTuber? Teach Them How to Run a Business Instead
It starts innocently enough—your 10-year-old wants a ring light. They’re practicing intros and outros in the mirror and asking if you know how to edit videos. Before long, they’re talking about followers, monetization, and "making it big on YouTube."
Welcome to Gen Alpha’s dream job: influencer.
But while content creation can teach creativity, confidence, and tech savvy, there's another path—less flashy, more stable, and arguably more empowering. One that builds not just a brand, but a business mindset. That path is entrepreneurship—and for families, few vehicles offer a better on-ramp than franchising.
From Followers to Founders
We're raising a generation that knows how to go viral but doesn’t yet understand the value of a P&L sheet. According to a recent Harris Poll, 29% of kids aged 8–12 want to be YouTubers when they grow up. Meanwhile, only 11% aspire to be business owners.
This is a missed opportunity—especially for entrepreneurial families, immigrants, and first-generation Americans who are uniquely positioned to plant the seeds of generational wealth through business ownership. And increasingly, that seed is a family-run franchise.
Franchising: The Family Business Model of the Future
Franchising isn’t just for seasoned operators or retirees looking for their next chapter. It’s one of the most accessible and teachable models of entrepreneurship available today—complete with systems, support, and scalability.
What makes franchising so valuable for families?
- Structured Learning: Kids can learn real business operations step-by-step—from customer service and marketing to inventory and scheduling.
- Hands-On Experience: Unlike abstract business theory, franchises are physical, local, and experience-driven.
- Brand Power: Working with an established brand teaches brand stewardship, not just brand creation.
- Legacy Transfer: A well-run franchise becomes a vehicle not just for income—but for inheritance.
Whether it’s a tutoring center, quick-service restaurant, pet grooming studio, or STEM education franchise, there’s a model that matches your family's values and bandwidth.
Building Legacy: How Franchises Create Generational Stability
In my work as a franchise consultant, I’ve seen countless families use franchising to build more than a business—they build a foundation.
One of our clients, a family from the Midwest, opened their first early education franchise in 2021. The parents run operations. Their high school daughter manages the center's social media and website. Their son handles weekend maintenance and inventory. Now, they’re planning a second unit and have already assigned “ownership” roles to each child in the succession plan.
This isn’t just about delegation—it’s about development. These children are learning budgeting, hiring, accountability, and the value of service. They're acquiring tools that no classroom—or YouTube channel—can fully provide.
Start Small, Think Big
Not every family needs to go all-in on a multi-unit strategy. Here are practical ways to involve kids in your franchise journey—at any age:
- Ages 8–12: Let them help with customer greetings, simple cleanup, or product prep (where allowed). Ask them to track daily sales trends and compare weekdays.
- Ages 13–17: Assign real responsibilities like social media content, email marketing, or managing a loyalty program. Teach them to read profit statements.
- College-age: Put them on the ownership path. Many brands allow franchisees to assign shares to family members and structure business succession.
The Influence They Really Need
If your child wants to be a YouTuber, don’t squash the dream—channel it. But go deeper. Ask them:
“What’s your content strategy?”
“How do you plan to monetize?”
“What’s your exit plan?”
These are business questions. And whether they’re filming unboxing videos or operating a tutoring center, these are the skills that last.
Teach your kids not just to create—but to own. Not just to follow—but to lead.
Final Thought
Franchising may not be as glamorous as going viral, but it’s more reliable, more repeatable, and far more valuable long-term. In a world obsessed with followers, maybe the real flex is being the boss.
And if you’re looking for a business your family can grow into—one that creates income, legacy, and life skills—franchising deserves a spot in the conversation.
After all, the best way to predict your family’s future is to build it.
About the Author
Jack Tiwari is a seasoned business consultant, community leader, and cultural advocate. With a deep understanding of the franchise industry, he helps entrepreneurs achieve success in franchise sales and acquisitions, business development, and social impact. Contact Jack at jack@thefranchiseconsultingcompany.com.









