Need vs. Luxury in Home Services Franchising: Understanding Customer Mindsets
TJ Treat • October 1, 2025
When it comes to home services franchising, not all businesses operate in the same lane. Some are built around necessity — think plumbing, HVAC repair, or drywall patching. Others serve more of a “nice-to-have” role — such as closet organization, home staging, or smart-home upgrades. Both categories offer opportunities, but understanding the benefits and challenges of need-based vs. luxury-based home services businesses is critical for franchisees who want to align their investment with the right customer mindset.
The Strength of Need-Based Home Services
A need-based business provides solutions people can’t put off. If your air conditioner stops working in July or your roof springs a leak, you’re going to call a professional — and you’ll do it quickly. These businesses benefit from:
- Built-in demand: Emergencies and upkeep create an ongoing customer pipeline.
- Less price sensitivity: When something has to be fixed, the decision often comes down to who can help me the fastest and most reliably? Customers will pay a fair premium for peace of mind.
- Recession resistance: Even in down markets, people still need essential repairs and maintenance.
For a franchisee, this translates into a more predictable revenue stream and a steady base of customers. The challenge lies in building a reputation for responsiveness, reliability, and trustworthiness, since customers often reach out in high-stress situations.
The Allure of Luxury-Based Home Services
Luxury-focused services — think high-end landscaping, home theater installations, or spa-like bathroom renovations — operate differently. These businesses thrive on aspirations and lifestyle enhancements rather than urgency. Their advantages include:
- Higher margins: Customers are often willing to pay more for premium experiences and upgrades.
- Customer loyalty: A client who invests in a luxury service may return for additional projects, upgrades, or maintenance.
- Brand differentiation: Luxury services allow for creativity and specialized positioning, which can create buzz and strong word-of-mouth.
The challenge here is that luxury services are more sensitive to economic shifts. When budgets tighten, discretionary spending is often the first thing families cut back on. Success in this space requires a strong marketing strategy to keep your offering top-of-mind even when customers aren’t in “buy now” mode.
The Customer Mindset
At the heart of the difference between need and luxury is how customers make decisions.
- Need-based customers are often reactive. Their decision-making process is short: they identify a problem, search for a trusted provider, and hire quickly. The roadblocks are usually logistical — “Can they come today?” or “Do they service my area?” A franchisee’s ability to answer the phone, schedule efficiently, and show up with professionalism is often more important than the lowest price.
- Luxury-based customers are proactive and deliberate. Their buying journey can stretch weeks or months. They’ll research options, compare providers, and weigh whether the investment fits their current priorities. The roadblocks here are psychological — “Do I really need this now?” or “Should I spend this money elsewhere?” Building trust, offering clear value propositions, and appealing to lifestyle aspirations are critical in moving these customers forward.
Roadblocks Business Owners Encounter
Regardless of which type of home services franchise you operate, understanding potential roadblocks can help you prepare.
- For need-based businesses:
- Managing customer expectations in emergencies (customers may want instant fixes that aren’t realistic).
- Standing out in a crowded field where many competitors promise fast service.
- Recruiting and retaining skilled technicians who can deliver consistent quality under pressure.
- For luxury-based businesses:
- Educating customers on why your service is worth the investment.
- Overcoming the “I’ll wait until later” mentality when budgets are tight.
- Navigating longer sales cycles that can stretch cash flow if not managed properly.
Finding the Right Fit as a Franchisee
Ultimately, the choice between a need-based or luxury-based home services franchise depends on your goals and strengths as an owner.
- If you thrive in fast-paced environments and value steady demand, a need-based franchise may be a strong fit. Your ability to deliver dependable service will build a loyal customer base.
- If you enjoy relationship-building, higher ticket sales, and helping customers transform their living spaces, a luxury-based franchise might align better with your entrepreneurial style.
Both paths can lead to long-term success — but only if you understand the mindset of your customer and adapt accordingly.
The home services sector continues to grow, and with it, opportunities for franchise ownership. Whether your business answers an urgent call or fulfills a long-held dream, success depends on more than just showing up. It’s about aligning with the customer’s needs, mindset, and timing — and building a system that earns trust in every interaction.
About the Author
T.J. Treat is a franchise consultant with The Franchise Consulting Company and a home services franchise owner in San Diego. Drawing on his background as a marine engineer and business operator, he helps entrepreneurs explore franchise opportunities and existing businesses expand through franchising. Contact T.J. at
TJ@thefranchiseconsultingcompany.com.
“Buy land, they’re not making it anymore.” — Mark Twain
When you’re 18 and finishing high school, most people expect you to be thinking about prom, college applications, or what you’ll do this summer. For me, those things matter, but I’ve also spent a lot of time this month thinking about property services businesses. That might sound unusual for a teenager, but it makes sense when you know my family and of course this issue. One of my grandfathers was a painting contractor. He built his life on ladders, brushes, and long hours, making homes look brand new again. My other grandfather ran multiple service businesses—commercial cleaning, floor care, and other trades where hard work and reliability counted more than flashy marketing. Both of them showed me something you don’t always learn in a classroom: these are honest, quality businesses where there will always be demand. Growing Up Around Real Work As a kid, I’d tag along with my father as he did work around the house. He had helped his dad when he was a kid and learned alot about working with his hands. I remember the smell of fresh paint, the sound of rollers hitting drywall, and the way he lit up when a room was transformed. It wasn’t glamorous work, but it mattered and he enjoyed doing it. The Power of Demand That Never Goes Away Unlike tech trends or restaurant fads, property services don’t disappear. Paint fades. Pipes break. Floors wear down. Roofs leak. Fences rot. Trash piles up. There’s no app or algorithm that can replace someone showing up with tools, skill, and pride in their work. Industry numbers back this up. Analysts estimate the U.S. home and property services sector is worth hundreds of billions of dollars, with steady growth projected for years to come. Whether it’s plumbing, painting, roofing, or waste management, the demand is constant and predictable. Even in economic downturns, people can’t put off fixing a leak or keeping a business clean. That reliability is why more entrepreneurs—and more franchise investors—are turning to property services. Franchising: A Modern Path Into Old-School Businesses What excites me most is how franchising is changing the game. Take SubContain, for example. They’re bringing a new way to handle waste with semi-inground container systems that are cleaner, safer, and more efficient. Or HomeFront Brands, which brings multiple service companies under one umbrella, offering systems and support for entrepreneurs who want to own a business without reinventing the wheel. These companies are modernizing what my grandfathers did—making it easier for people to step into trades that have been around forever, but with better technology, branding, and support. For someone like me, looking ahead at the next stage of life, that’s inspiring. It shows that you don’t have to choose between tradition and innovation—you can have both. Why Young People Should Pay Attention At my age, a lot of my friends dream about working for a tech startup or becoming influencers. That’s fine, but I think more young people should pay attention to property services. These businesses might not trend on TikTok, but they give you something more valuable: stability, growth potential, and the satisfaction of solving real problems for real people. Franchising makes it possible for someone my age to think seriously about entrepreneurship sooner. Instead of spending a decade trying to figure out operations, you can plug into a system that already knows how to generate leads, manage crews, and deliver results. You still have to work hard—my grandfathers would insist on that—but the path is clearer. Carrying the Torch When I think about my grandfathers, I see two men who built livelihoods out of services most people take for granted. They weren’t flashy. They didn’t go viral. But they built honest businesses that supported families, paid employees, and kept communities running. Now, I see a future where those same businesses are still thriving—only bigger, more efficient, and more accessible through franchising. And as an 18-year-old looking at what comes next, I’m proud to carry that perspective forward. Property services may not always be glamorous, but they will always matter. And that’s the kind of business I want to be part of.
In a world where consumers are prioritizing both curb appeal and professional service, Pinks Window Cleaning has emerged as a fresh, fast-growing brand bringing clarity, literally and figuratively, to the home and commercial services sector. Founded with the belief that exceptional service, professional reliability, and modern branding can transform a traditionally fragmented industry, Pinks Window Cleaning is quickly building a reputation as the franchise to watch in residential and commercial cleaning services. The Founders’ Story: From Local Hustle to National Brand Pinks Window Cleaning began with a simple idea: window cleaning could be more than just a side job - it could be a respected, scalable business. The founders started out in their hometown, knocking on doors, cleaning windows themselves, and reinvesting every dollar back into the company. Their early success was driven by grit, word-of-mouth referrals, and a reputation for showing up on time and doing the job right. But they also had a bigger vision: to build a brand that would professionalize the space and empower others to own their own businesses under the Pinks banner. That entrepreneurial spark caught the attention of investors and operators alike. Today, the same hustle and values that fueled the founders’ start are embedded in the Pinks franchise model. How Codie Sanchez Became a Partner That vision also resonated with Codie Sanchez, a well-known investor, entrepreneur, and advocate for cash-flow businesses. Known for her Contrarian Thinking platform and her investments in service brands, Sanchez saw in Pinks exactly what she looks for: A fragmented market ripe for consolidation A recurring-revenue model with strong unit economics An ownership system that empowers operators to scale locally Impressed by the founders’ story and the scalability of the model, Sanchez joined as a partner to help accelerate growth. Her involvement brings not just capital, but also a powerful network of operators, investors, and media exposure, an invaluable advantage as Pinks expands nationally. “Codie coming on board validated what we always believed,” the founders share. “Pinks isn’t just about cleaning windows, it’s about ownership, entrepreneurship, and building a better life for yourself and your family.” Why Franchisees Are Taking Notice Franchise owners are drawn to Pinks for its low start-up costs, recurring revenue model, and simple operations. With no heavy real estate or inventory requirements, franchisees can quickly ramp up, build customer bases, and scale their teams. The brand’s commitment to marketing and technology support also sets it apart. Pinks equips franchisees with digital lead generation tools, customer retention programs, and back-end business systems designed to maximize profitability. A Lifestyle-Friendly Business For many franchisees, another key attraction is lifestyle. Unlike restaurant or retail concepts that demand long hours, Pinks Window Cleaning offers a more balanced schedule. Franchisees typically operate during daylight hours and can build teams to manage multiple crews as they scale. This makes it an attractive opportunity for those seeking financial growth without sacrificing personal freedom. The Future is Bright With franchise territories now opening across the U.S., Pinks Window Cleaning is poised for rapid expansion. Backed by strong leadership, a compelling founder story, and Codie Sanchez’s involvement, the company sees itself not just as a service provider but as a community builder - helping franchisees grow successful local businesses while raising standards across the entire industry. Whether it’s helping homeowners enjoy a crystal-clear view or providing commercial clients with reliable maintenance, Pinks is making an impression, one spotless window at a time. About the Author Aileen Messinger is a franchise consultant with over 20 years of experience scaling businesses and helping entrepreneurs with strategy creating for smart growth, execution, and value optimization. Her clients benefit from her deep expertise in small businesses and corporate structures alike. Contact Aileen at Aileen@TheFranchiseConsultingCompany.com .
Facility service franchises generate wealth through their ability to combine ongoing business-to-business and residential contracts with territorial expansion and equity growth from brand systems and final business exits. The short version. Select a model which focuses on needs. Win recurring accounts. Add territories.Professionalize with tech and processes.Your exit plan needs to start from the beginning of your business operations. What Facility Service Franchises Do And Why They Scale Facility service franchises provide their customers with cleaning services and janitorial maintenance and restoration and landscaping and pest control and floor care and HVAC and specialty trades. The commercial market consists of building owners and property managers together with educational institutions and healthcare facilities and logistics centers and retail establishments. Residential services include ongoing home cleaning as well as emergency repair and restoration work for water damage and mold and smoke damage. The essential work people need in every cycle remains the common thread which explains why home and facility services continue to be one of the fastest-growing franchise sectors in the U.S. by 2025. The category benefits from asset-light operations, especially models that rely on subcontractors or small field teams instead of heavy inventory or expensive real estate.The cleaning industry shows different business methods through City Wide and Stratus Building Solutions and The Cleaning Authority and Anago Cleaning Systems which display residential and commercial market approaches together with their startup structures and growth methods. Recurring contracts generate customer lifetime value. Commercial cleaning and integrated facility management operate through contractual agreements. Win a building. Scope services. Lock in frequency.The project expands its objectives to include new possibilities during this phase. The business model of recurring revenue creates steady cash flow which leads to long-term customer relationships. The systems function to support cross-selling operations which enable companies to introduce floor refinishing and day porter services and disinfection and seasonal work to their customers. Service franchises maintain their recession resistance because they follow a specific rhythm of operation which ensures buildings stay functional and safety remains a top priority during economic downturns. How Facility Service Franchises Build Wealth Businesses generate their fastest wealth growth through managed expansion. Franchisees receive protected market access at first then they will expand into adjacent markets when their operations become more developed. Multi-unit owners operate with a unified dispatch system and HR and sales departments yet they maintain separate field work operations. Asset-light brands that operate through subcontractors and independent contractors enable fast growth with minimal capital expenditure which allows owners to direct funds toward sales staff and market expansion. The franchise industry shows that certain families attain profit margins between 15% and 29% based on their service offerings and work arrangements while cleaning and home services remain in that range according to 2025 data. Technology multiplies scale.The combination of AI routing technology with CRM systems and centralized call centers enables remote team productivity improvement and manager coaching capabilities. The industry experts predict franchisors will continue to fund AI technology development for lead generation and scheduling because it enables semi-absentee ownership and multi-market operations. Equity creation through systems brand and exit value The cash flow from your business operations will deliver payments to you immediately. Equity pays you later.Owners build equity by developing a system of repeatable operations. The combination of documented processes with stable recurring revenue and minimal customer concentration results in higher exit multiples. The use of standard technology platforms and training programs by franchisors leads to consistent results which buyers find appealing. The sales-first owner model that many service brands promote enables franchisees to function as general managers while they delegate field operations to third parties which creates a scalable management company that will achieve higher exit value in the future. How to validate franchisor support and leadership Great brands show their work.The discovery process requires users to find complete training schedules and defined onboarding plans and marketing strategies and performance improvement guidance. The interview should include direct questions for franchisees regarding their initial year sales support and their capacity to generate local leads and their national account quality. Independent surveys show franchisees rate ongoing support as a top success factor, and systems with strong leadership and training tend to outperform over time. Probe the executive team’s background in services and tech adoption.The main systems will integrate CRMs with call centers and AI-assisted dispatch according to the forecast for 2025. The system enables new owners to reach breakeven faster while they can handle more revenue with fewer managers. What to review in the FDD and item 19 Scrutinize Item 19 for revenue ranges, margins definitions, and unit count included.The analysis needs to contrast median values with top quartile results because this will reveal the actual performance differences. Cross-check Item 20 for openings, transfers, and closures.The evaluation process requires you to study the startup costs and working capital estimates from Item 7 and then confirm these details with multiple business owners who operate in similar markets to yours. If national accounts exist, ask how revenue is allocated and what service standards you must maintain.The break-even point occurs at twelve months according to various cleaning business models yet you need to verify this with brand data and owner interviews before you start underwriting your plan. Startup costs funding options and working capital Startup costs vary widely by brand.The core concepts of commercial cleaning management include subcontracted service delivery systems. The restoration and specialty trades need vehicles and equipment and more cash than other services. SBA debt combines with cash payments and retirement rollovers to create a financing solution that many buyers use. Lenders possess knowledge about the industry and they base their underwriting decisions on ramp plans and personal liquidity and franchisor assistance. You should plan your working capital to employ a salesperson at the start while using monthly contract revenue to handle payroll expenses. Facility service franchises operate as established business models which generate wealth through their recurring revenue systems and scalable operational frameworks and intelligent exit strategies. The category presents entrepreneurs with a straightforward investment route because it combines essential market demand with asset-light business models and modern franchisor support systems that adapt to technological advancements. The facility services sector functions as a stable investment for 2025 because it provides stability now and long-term equity growth potential. About the Author Greg Tuthill is a Franchise Consultant with The Franchise Consulting Company, Business Owner, and serial entrepreneur with over 30 years of experience in owning and developing multiple successful businesses. Contact Greg at GTuthill@TheFranchiseConsultingCompany.com .
Most people think tree care is seasonal. Or worse—old-school, unscalable, and high-risk. Truth is, Joshua Tree Experts is flipping that script. They’re turning a traditionally fragmented industry into a franchise machine that’s 60% recurring revenue, operationally lean, and recession-resilient. And now that they’ve officially shifted from Franchise FastLane’s CarPool to the FastLane program, their growth isn’t just picking up—it’s compounding. Here’s why this property services brand is one to watch—and what every founder can learn from their playbook. A Market Hiding in Plain Sight Tree trimming is a $35.6 billion industry. Add lawn care and pest control? You’re pushing $239 billion. Yet most founders ignore it. Why? Because it’s labor-intensive. Equipment-heavy. Perceived as unsexy. But here’s the catch: property owners will always need trees trimmed, lawns treated, and pests controlled. Joshua Tree Experts figured out how to deliver all three with one brand, one system, and one mission: Create safer, healthier, more beautiful home environments. That’s not just landscaping. That’s a lifestyle improvement. The Joshua Tree Three: A Model Built for Margin Most founders chase simplicity at the expense of depth. Joshua Tree does both. Their business model delivers three essential services under one brand: Tree & Plant Health Care: the anchor, year-round Lawn Care: program-based with add-on potential Pest Control: recurring, regulated, and sticky The kicker? 60% of their revenue is recurring. That’s rare air in property services—and it’s why buyers are watching. Add in proprietary systems, a dedicated call center, in-house recruiting, and 65+ employees at HQ? You’ve got a business built to scale, not just survive. From Blue Collar to Blue Ocean Founder Joshua Malik didn’t start in a boardroom. He started with a passion for arboriculture and a single truck. Fast-forward 20 years: he’s leading a team that’s redefining how green industry services can be delivered at scale. Joshua Tree’s early franchisees weren’t tree experts—they were growth-minded operators. That’s intentional. They’ve engineered the model so you don’t need prior landscaping or pest control experience to win. You need grit, leadership, and a vision for building something bigger than yourself. Strategic Growth Through the FastLane Most brands want explosive growth. Joshua Tree chose responsible growth. They entered Franchise FastLane’s CarPool program to build the right foundation—clean financials, strong unit economics, validated support systems. Once they proved the model, they stepped into the FastLane with a full green light. Franchise FastLane only does this with brands that show: Repeatable results Clear differentiators Strong operational infrastructure Joshua Tree checked every box. Why This Matters If you’re in property services—or thinking about it—this brand should be on your radar. Because the game isn’t just about territory grabs or short-term revenue. It’s about building something durable, transferable, and investable. Joshua Tree Experts is doing that in real time. Their team isn’t selling a franchise. They’re inviting operators into a movement—one that’s tech-enabled, service-obsessed, and strategically systemized from day one. Simple? Yes. Easy? No. Worth it? Absolutely. If you’re a builder at heart—and ready to scale something that matters—this is the brand to watch. Want in on the green rush? DM “TREE” or visit https://www.thefranchiseconsultingcompany.com/joe-carter to learn more. About the Author Joe Carter is the founder of Twin Flame Group and a partner at The Franchise Consulting Company, where he helps individuals evaluate and buy into high-growth franchise brands. He’s advised dozens of emerging franchisors and multi-unit owners on scaling, systemizing, and building businesses worth buying—or selling. Contact Joe at JCarter@TheFranchiseConsultingCompany.com .
We all face pivotal life choices: what school to attend, who to marry, which career path to take. And for many, the decision to become your own boss is one of the biggest. That’s a defining moment—and it deserves serious thought. Some of these big decisions turn out brilliantly. Others… not so much. The question is: how do you consistently make the kind of business decision you won’t regret? The answer starts with strategy, not sentiment. Why Business Ownership Is Different Owning a business isn’t just about making money. It’s about taking control of your life. And that means asking a deeper question than “What business looks fun?” Instead, ask: “If I’m successful in this business, what do I want my life to look like?” Start with that. Work backward. Then—and only then—start looking at business models. Feelings vs. Fit: The Emotional Trap Too often, people fall in love with the idea of a business before they define their goals. They confuse passion for fit. But here’s the truth: - The business that sounds cool may not help you reach your goals. - The one that seems boring might be the ideal path to freedom, income, and scale. This doesn’t mean you have to settle. It means you need to lead with your priorities—not your preferences. A Surprising Example: Portable Toilet Rental Here’s a question I ask in seminars: “Would you want to own a portable toilet rental business?” Most people laugh or wrinkle their noses. Not a chance. But when I follow up with these three questions, the conversation shifts: 1. Would you like a business that could run semi-absentee—or even fully absentee? 2. Would you like the option to scale to multiple territories? 3. Do you want a business with simple systems and recurring revenue? Almost everyone says yes. Now that pet waste business doesn’t sound so crazy, does it? In fact, it starts to look like a vehicle for exactly the kind of life they want. That’s the power of looking past emotion and evaluating business models based on what they enable—not what they do. Strategy Over Hype: What to Look For Franchise buyers today are spoiled for choice. But choice without a strategy leads to overwhelm—or worse, regret. As you explore, look for opportunities that offer: - A simple, teachable model - Strong unit economics - A proven franchisor with a vision - Happy franchisees - Room to grow - Support for your long-term goals - Cultural and operational alignment with you And just as importantly—use a three-part strategy: 1. Entry Plan: How will you step in smartly? 2. Growth Plan: Can you expand, hire, or scale? 3. Exit Plan: Can you one day sell, delegate, or retire? The Best Business for You? It Might Surprise You. In the end, the franchise that’s “right” for you is the one that gets you to your life goals fastest, cleanest, and with the least resistance. It may not be sexy. It may not be something you dreamed of as a kid. But if it gives you the income, independence, and time freedom you’re after—it might just be the smartest move you’ll ever make. About the Author Mike Martuza is a Senior Franchise Consultant with FCC (Franchise Consulting Company) and author of *The Franchise Rules: The No-Nonsense Guide to Finding a Franchise That Fits.* With decades of experience in entrepreneurship, coaching, and strategic business development, Mike helps aspiring business owners find the right franchise that aligns with their goals, values, and lifestyle. Contact Mike at mikemartuza@thefranchiseconsultingcompany.com .
A couple of years ago, I had the pleasure of meeting Jeff Hunter. At the time, Jeff was successful in his career but felt like something was missing — he wanted more control over his future. That led to a conversation about what the ideal business might look like. Jeff wanted something highly profitable, in demand, resistant to AI and Amazon disruption, recession proof, and built to stand the test of time. We evaluated several industries, but quickly became focused on home services. From a franchise perspective, it’s one of the strongest industries out there — typically offering all the attributes Jeff was looking for, along with a reasonable initial investment. Once the conversation turned to plumbing, Jeff’s interest grew even deeper. As unglamorous as the industry may sound, it truly is essential. Unlike cosmetic improvements like flooring or paint, plumbing isn’t optional — if it stops working, everything comes to a halt. Regardless of what’s happening in the world, from a recession to a zombie apocalypse, when the plumbing goes out, you’re calling a plumber. After exploring several options, we came across a unique opportunity with Benjamin Franklin, the largest plumbing franchise in the country. Their parent company, Authority Brands, has a portfolio of successful home service franchises, and I’d seen many of my own clients thrive with them. They’ve built their reputation on support, systems, and proven results. Jeff, smart as he is, had no plumbing experience at all — and that’s the beauty of franchising. Authority Brands isn’t looking for plumbers; they’re looking for leaders. They want people who can follow the playbook and build strong teams. From day one, the franchise team guided Jeff through everything: technical training, licensing, scheduling systems, marketing strategies, and recruiting qualified technicians. Rather than hopping in a truck himself, Jeff focused on building a team and learning how to run the business. In his very first year, Jeff’s business took off — and he was recognized as Rookie of the Year. Here are the three key factors behind his rapid success: 1. Full Commitment to the System Jeff didn’t try to reinvent the wheel. He followed the franchise model exactly. That’s the reason you buy a franchise — to use proven systems that already work. 2. Hiring for Culture and Character He prioritized integrity and customer service when hiring, then invested in training and certifications where needed. 3. Relentless Focus on Customer Experience From clean, branded trucks and uniforms to prompt responses and proactive communication, Jeff ensured every interaction was professional — and consistently asked customers for reviews and referrals. I asked Jeff to share some advice for others considering franchise ownership: What assumptions about franchising turned out not to be true? “I thought it would be easier to hire great talent. It took time and experience to attract the right people. It’s a process of continuous improvement—once you reach one goal, you see a whole new perspective.” What mistakes would you warn others not to make? “I overspent early on materials and tooling. Also, be very mindful of marketing spend — every market is different, and you can quickly burn cash on ineffective campaigns.” What contributed most to becoming Rookie of the Year? “Honestly, it was trusting the team I partnered with. I chose Benjamin Franklin because of their systems and support. You have to lean into that.” What advice would you give someone looking to invest in a franchise? “Do your homework on the franchise and talk to other franchisees. They’ll tell you what it really takes, and they’ll support you during the tough times. I’ve been fortunate to have that.” Jeff’s story is a powerful reminder that you don’t need technical experience to succeed in a highly specialized industry — as long as you partner with the right franchise and fully commit to the process. Today, his business continues to grow. He’s added a second territory and is aiming to become one of the top-performing franchisees in the country. I couldn’t be happier for him. Jeff is a Veteran, a family man, and a fantastic business owner. If you’re reading this and dreaming of following a similar path, take Jeff’s advice — and mine — and go for it. Franchising truly can change your life in amazing ways. About the Author Dustin Helms is a Senior Franchise Consultant with The Franchise Consulting Company and an entrepreneur at heart. Dustin built two successful companies from scratch in both the automotive and real estate industries. Those successes opened the door to franchising, which is where he really exceeded expectations, expanding a small company into 26 states and oversaw the expansion of the brand’s exit strategy and acquisition. From there, his franchising experience took him into the insurance industry where he sold franchises for an emerging brand. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com .
For a skilled tradesperson- a master plumber, an HVAC technician, a seasoned roofer—the dream of being your own boss is a powerful motivator. You have the expertise, the tools, and the work ethic. The logical step might seem to hang your own shingle and start taking jobs. But in today's competitive market, technical skill is only half the battle. The smarter, more sustainable path to business ownership is often through partnering with an established home services franchise. Here’s why the power of a big brand outweighs the struggle of doing it alone. 1. From Tradesperson to CEO: Building Your Business Acumen Going it alone means you are instantly responsible for everything except the trade work: accounting, marketing, HR, legal compliance, and customer service. Most tradespeople aren’t trained for this. A franchise system, like those offered by the Glass Guru, House Master, Square-One Home Inspections or One Hour Heating & Air Conditioning, provides a proven playbook. They turn your technical skill into business acumen with training in sales processes, financial management, and hiring practices. You learn to run a business, not just perform a service, dramatically increasing your odds of long-term success. 2. The Instant Trust Factor: Marketing That Wins Customers An independent plumber might rely on a truck magnet and a shaky online review. A franchisee operates under a recognized brand that signifies reliability, warranty protection, and national standards. This instant trust is a powerful customer magnet. Franchisors like Garage Kings, or Benjamin Franklin Plumbing invest millions in national marketing and sophisticated digital lead generation. As a franchisee, you benefit from brand recognition that would take an independent decades to build, ensuring a steady stream of warm leads instead of constant cold calling. 3. Buying Power & Back-End Support: The Hidden Economics The economies of scale a franchise offers are impossible to match alone. Imagine the cost of software for scheduling, invoicing, and customer management. Now imagine getting it at a fraction of the cost because your franchisor negotiates for thousands of units. This principle applies to everything from Lawn Doctor lawn care and Voda (Cleaning & Restoration) fleet vehicles to insurance and the materials themselves. This built-in support system lowers overhead and boosts your bottom line from day one. 4. Lead Generation vs. Lead Answering: Closing Deals, Not Chasing Them For an independent, business development is a relentless, time-consuming grind. They spend countless hours bidding on low-margin jobs, hoping their quote is chosen from a list of five others. A franchise flips this model. Systems at companies like Mr Handyman Services or Painter Bros are designed to generate qualified, pre-screened leads directly to you. This allows you to focus your energy on what you do best: providing excellent service, closing sales, and managing your team, rather than searching for the next job. 5. The Ultimate Exit Strategy: Cashing Out Your Hard Work This is perhaps the most significant and overlooked advantage. An independent tradesperson is the business. Their name is on the van, and their personal relationships are the primary client base. Selling this is nearly impossible; you are essentially selling a job, not a sellable asset. A franchise, however, is a commercial asset. By building your business under a recognized brand with documented systems, recurring revenue streams, and a managed customer database, you create tangible enterprise value. When you decide to retire or move on, you can sell your Ground Guys (lawn care) or Brick & Stone - The Inspector franchise to a new owner, cashing out on the years of hard work you invested. The franchise model provides a clear exit strategy that rewards your investment of time and capital. 6. Built-In Brotherhood: A Lifeline of Peer Support Building a business alone can be isolating. When you hit a problem—a difficult employee, a supply chain snag, a marketing question—you have only yourself to rely on. As a franchisee, you tap into a dedicated network of fellow owners and corporate support. This community is an invaluable lifeline for sharing best practices, troubleshooting problems, and innovating, making your entrepreneurial journey far less risky and far more collaborative. Fibernew, The Junkluggers, Mosquito Joe, That 1 Painter, Glass Doctor, Mosquito Shield all these companies have strong peer support. The home services industry is booming, but competition is fierce. While the independent path is paved with uncertainty and culminates in a business that can't be sold, the franchise route offers a mapped-out journey with guardrails and a lucrative exit. It leverages a recognized brand, sophisticated systems, and collective power to transform your trade skill into a truly scalable, profitable, and ultimately, sellable enterprise. About the Author Jack Tiwari is a seasoned business consultant, community leader, and cultural advocate. With a deep understanding of the franchise industry, he helps entrepreneurs achieve success in franchise sales and acquisitions, business development, and social impact. Contact Jack for any companies mentioned here or more at jack@thefranchiseconsultingcompany.com .
In the ever-expanding world of property services, some brands stand out not just for what they offer, but for the trust they’ve earned over decades. The Cleaning Authority (TCA) is one such brand—a leader in residential cleaning that has become synonymous with professionalism, reliability, and consistent results. A Brand Built on Experience Founded in 1977, The Cleaning Authority has nearly five decades of experience serving homeowners across the United States. Today, with more than 220 locations nationwide, it has grown into one of the most recognized names in the residential cleaning industry. From the beginning, TCA has been committed to taking what was once an informal, fragmented industry and elevating it into a professional service. By bringing systems, training, and accountability into home cleaning, the brand has built a reputation that both customers and communities trust. Quality Through Innovation At the heart of TCA’s success is its Detail-Clean Rotation System —a process that ensures homes are not just cleaned, but maintained with a long-term perspective. While regular tasks like dusting and vacuuming are completed at every visit, the rotation system ensures that different areas of the home receive a deeper focus on a schedule. This innovative approach provides homeowners with peace of mind, knowing that no corner of their home will be overlooked. For the brand, it’s a way to guarantee consistency across locations—making “The Cleaning Authority clean” a recognizable standard nationwide. Trusted by Homeowners In property services, trust is everything. Customers are welcoming professionals into their private spaces, often on a recurring basis. The Cleaning Authority has earned that trust by emphasizing professionalism, reliability, and respect in every customer interaction. Professional training ensures staff deliver consistently high-quality service. Eco-friendly cleaning practices respond to consumer demand for safer, greener homes. Customer satisfaction guarantees reinforce confidence in the brand’s promise. It’s no wonder that TCA enjoys high levels of customer loyalty, with many households relying on the service week after week, year after year. More Than Just Cleaning What further sets The Cleaning Authority apart is its commitment to community impact. Through its partnership with Cleaning for a Reason , the brand provides free house cleaning services to cancer patients undergoing treatment. This initiative has delivered millions of dollars in free cleanings nationwide, offering comfort and relief to families during difficult times. For TCA, this isn’t just a charitable initiative—it’s part of what defines the brand. It reflects a culture of care and compassion that resonates deeply with customers and communities alike. A Recognized Leader in Property Services The property services sector covers everything from landscaping and painting to repair and remodeling. Within this diverse category, The Cleaning Authority has established itself as the go-to name for residential cleaning. What makes it stand out? Longevity: Nearly 50 years in business. Scale: More than 220 locations across the U.S. Consistency: A proven system that delivers uniform quality. Reputation: Strong consumer trust built on professionalism and care. These qualities make TCA a brand that homeowners know they can depend on—and one that elevates the standards of the entire property services industry. Looking Ahead As consumer expectations continue to evolve, The Cleaning Authority is well-positioned to remain a leader in its field. Busy families, dual-income households, and health-conscious homeowners increasingly view professional cleaning as a necessity rather than a luxury. At the same time, the brand’s eco-friendly practices and commitment to community service align perfectly with the values of today’s consumers. With its strong foundation, innovative systems, and nationwide recognition, The Cleaning Authority isn’t just part of the property services conversation—it’s helping to define it. In a crowded property services marketplace, The Cleaning Authority stands out as a trusted, established, and community-focused brand. For nearly 50 years, it has set the benchmark for residential cleaning through professionalism, innovation, and care. For homeowners seeking peace of mind and for the industry looking to highlight leading service brands, The Cleaning Authority is a name that continues to represent reliability, quality, and trust. About the Author Dave Sullivan is a Senior Consultant at The Franchise Consulting Company helping people achieve independence through business ownership. Contact Dave at Daves@TheFranchiseConsultingCompany.com .
Electronic waste (commonly called eWaste) is one of the fastest growing waste streams globally, and the numbers are stark. According to the 2024 Global E-Waste Monitor, the world generated about 62 million metric tons of eWaste in 2022 — up roughly 82% from 2010. Only about 22.3% of that was documented as being formally collected and recycled in an environmentally sound manner. If current trends hold, global e-waste is expected to rise to 82 million metric tons by 2030. Against that backdrop, City eWaste is emerging as a dynamic model for how smaller and mid-sized municipalities and businesses can more responsibly manage their electronic waste streams. From Humble Beginnings to a National Franchise City eWaste is a company based in Franklin, Tennessee. It was formerly known as “Franklin eWaste.” Under its rebranded name, City eWaste has begun offering a franchise model, aiming to scale its services to many more U.S. communities. The company specializes in providing electronic waste recycling for municipalities, businesses, and residents. Its services include secure drop-off stations, assistance organizing collection events, container services for eWaste, certified downstream recycling (using R2-certified recyclers), secure data destruction, and issuing certificates of recycling. One of their recent projects is in Williamson County, Tennessee. City eWaste has helped establish five secure drop-off stations in convenience centers in Nolensville, Grassland, Fairview, College Grove, plus at the county’s Solid Waste Department. These are free for residents, significantly lowering a barrier to proper disposal . Matthew Rogers: Founder, Visionary, Local Leader At the helm of City eWaste is Matthew Rogers, its founder and CEO. Rogers is a Franklin, Tennessee native (described as a “7th generation Franklinite”) whose interest in electronics and recycling started on a small scale but with a long-term vision. The origin story is modest but telling: back in 2018, Rogers picked up some rain-soaked servers from a yard sale, salvaged parts, learned by trial and error (and YouTube), and sold the most valuable components. That tinkering laid the foundation for what would become a business with mission and scale. Under his leadership: The company rebranded from Franklin eWaste to City eWaste in mid-2024 to better reflect its broader ambitions. It launched a franchise model aimed specifically at “mid-market” municipalities and small to medium companies — those who often lack affordable, reliable electronics recycling or IT asset disposition services. Created the motto “Our Purpose is Repurpose”. He has emphasized keeping the business rooted in community: local drop off, outreach, education, transparency, and making responsible disposal easy and affordable. In Rogers’s words, after 7 years of operating and refining in Franklin, the company seeks to “write the playbook” for how smaller communities can address eWaste responsibly without needing the budgets or infrastructure of large metro areas. Why City eWaste Matters: Bridging Gaps in E-Waste Management Given the gap between eWaste generation and proper recycling (globally only about one-quarter is formally handled), there is a real need for scalable, trustworthy, community-oriented solutions. Here are a few areas where City eWaste is making a difference: Accessibility: Creating local drop-off points and free services makes it easy for households to dispose of electronics properly rather than letting them accumulate in closets or risk improper disposal. Security and environmental protection: By using certified recyclers, ensuring secure data destruction, and recovering valuable materials (metals, plastics), City eWaste helps reduce pollution, conserve resources, and lower the environmental footprint. Franchising for scale: Many large eWaste recyclers focus only on big, high-volume clients or urban areas, leaving smaller municipalities underserved. City eWaste is using an innovative franchise structure to replicate the model in many communities, helping fill that gap. 3 Distinct Revenue Streams From: Reselling, Secondary Metals, Precious Metals and waste services wrapped into one great Franchise Business. The Stakes: Numbers That Won’t Be Ignored To underscore why what City eWaste is doing is urgent, consider: In 2022, 62 million metric tons of eWaste were generated globally. Only 22.3% of that was formally collected and recycled. By 2030, the global eWaste stream is forecast to reach 82 million metric tons annually. In the U.S., recent data (as of 2022) show over 15 billion pounds (i.e., more than 7 million metric tons) of eWaste generated annually. These figures show that unless more collection, recycling infrastructure, and community-driven programs scale up, much of this toxic, valuable waste will go unhandled—leading to harmful environmental and human health impacts, loss of recoverable materials, and missed economic opportunities. Looking Forward: Potential & Challenges City eWaste has momentum, but scaling eWaste solutions is complex. Key challenges include: Logistics & cost: collecting, transporting, processing many small sources is often more expensive per unit than handling large volumes. Ensuring quality control across franchisees so that data destruction, environmental standards, and safety remain high. Regulatory hurdles: different states and local governments have varying laws about eWaste, hazardous materials, electronics disposal, etc. City eWaste has solved these challenges and will continue its growth while maintaining integrity and community focus. It is the first Franchised eWaste Business and is setting the standard for how to close the gap between eWaste generated and responsibly recycled. With global eWaste rising at alarming rates, every community needs options to handle the electronics they discard. Matthew Rogers’s City eWaste is responding to that need by building a company rooted in locality, accountability, and franchise-scale expansion. By helping mid-sized municipalities, businesses, and residents manage electronics responsibly, City eWaste isn’t just part of the solution — for many areas, thanks to an innovative Franchise model, it will be the solution! About the Author Joe Fox has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@thefranchiseconsultingcompany.com .
